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Discernment of Search Engine Spamming and Counter Measure for It

by Sukrati Agrawal, Antriksha Somani, Vishal Chhabra
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 147 - Number 8
Year of Publication: 2016
Authors: Sukrati Agrawal, Antriksha Somani, Vishal Chhabra
10.5120/ijca2016910992

Sukrati Agrawal, Antriksha Somani, Vishal Chhabra . Discernment of Search Engine Spamming and Counter Measure for It. International Journal of Computer Applications. 147, 8 ( Aug 2016), 1-4. DOI=10.5120/ijca2016910992

@article{ 10.5120/ijca2016910992,
author = { Sukrati Agrawal, Antriksha Somani, Vishal Chhabra },
title = { Discernment of Search Engine Spamming and Counter Measure for It },
journal = { International Journal of Computer Applications },
issue_date = { Aug 2016 },
volume = { 147 },
number = { 8 },
month = { Aug },
year = { 2016 },
issn = { 0975-8887 },
pages = { 1-4 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume147/number8/25670-2016910992/ },
doi = { 10.5120/ijca2016910992 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T23:51:19.723256+05:30
%A Sukrati Agrawal
%A Antriksha Somani
%A Vishal Chhabra
%T Discernment of Search Engine Spamming and Counter Measure for It
%J International Journal of Computer Applications
%@ 0975-8887
%V 147
%N 8
%P 1-4
%D 2016
%I Foundation of Computer Science (FCS), NY, USA
Abstract

In today’s world everyone is glancing for online information through search engine. As there are lots of providers for information searched by the user, and it is not possible to display all the information on the first page of search engine. In current scenario website owners uses SEO(search engine optimization) techniques to be on first page of search engine result. But there are some owners who approach illegal techniques to gain high ranking for their website which is known as Spamdexing or search engine spamming. Spamdexing is a black hat SEO technique in which spammers spoofs the user to a web page which is not high ranked by the search engine in order to earn more profit or degrade the efficiency of search engine. This paper presents taxonomy of current Black Hat SEO techniques through which a web spammer gains high rank for his web pages & also the counter measures to overcome these spammed result.

References
  1. Ugrasen Suman “Counter Measures against Evolving Search Engine Spamming Techniques” published in Electronics Computer Technology (ICECT) in 3rd International Conference,April 2011, Volume-6
  2. Alexandros Ntoulas, Marc Najork, Mark Manasse, Dennis Fetterly “Detecting Spam Web Pages through Content Analysis” published in 15th International World Wide Web Conference (WWW) May 2006.
  3. Patel Trupti1, Kachhadiya Kajal2, Panchani Asha3, Mistry Pooja “Search engine optimization: Black hat Cloaking Detection technique” published in International Journal of Engineering Research & Technology (IJERT) Vol. 2 Issue 10, October – 2013
  4. Nripendra Narayan Das, Ela Kumar,Sheetal “Approaches of page ranking algorithm” on International Journal of Computer Applications, Volume 82 – No. 2, November 2013
  5. Manuel Egele, Clemens Kolbitsch, Christian Platzer “Removing web spam links from search engine results” Journal in Computer Virology on Volume 7 Issue 1, February 2011
  6. Pooja Devi,Alshlesha Gupta,Ashutosh Dixit “A comparative study of HITS vs Page Rank Algorithms for twitter users analysis” in Computational Science and Technology (ICCST), 2014 International Conference on 27-28 Aug. 2014
  7. Gurpreet Singh Bedi, Ms. Ashima Singh “Analysis of Search Engine Optimization (SEO) Techniques” in International Journal of Advanced Research in Computer Science and Software Engineering , Volume 4 on March 2014
  8. Ong Kok Chien, Poo Kuan Hoong, Chiung Ching Ho “Comparative study of HITS vs Page Rank Link based Ranking Algorithms” in International Journal of Advanced Research in Computer Science and Communication Engineering , Volume 3 on February 2014.
Index Terms

Computer Science
Information Sciences

Keywords

Search Engine SEO Black hat SEO Search engine Spamming cloaking page ranking algorithm Spamdexing Countermeasure against spamming.

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