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Reseach Article

Market Basket Analysis using Association Rule Learning

Published on July 2016 by Nidhi Maheshwari, Nikhilendra K. Pandey, Pankaj Agarwal
Recent Trends in Future Prospective in Engineering and Management Technology
Foundation of Computer Science USA
RTFEM2016 - Number 2
July 2016
Authors: Nidhi Maheshwari, Nikhilendra K. Pandey, Pankaj Agarwal
cec3bfff-5d3b-4d28-8cb5-9e0d06add525

Nidhi Maheshwari, Nikhilendra K. Pandey, Pankaj Agarwal . Market Basket Analysis using Association Rule Learning. Recent Trends in Future Prospective in Engineering and Management Technology. RTFEM2016, 2 (July 2016), 20-24.

@article{
author = { Nidhi Maheshwari, Nikhilendra K. Pandey, Pankaj Agarwal },
title = { Market Basket Analysis using Association Rule Learning },
journal = { Recent Trends in Future Prospective in Engineering and Management Technology },
issue_date = { July 2016 },
volume = { RTFEM2016 },
number = { 2 },
month = { July },
year = { 2016 },
issn = 0975-8887,
pages = { 20-24 },
numpages = 5,
url = { /proceedings/rtfem2016/number2/25491-5136/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Proceeding Article
%1 Recent Trends in Future Prospective in Engineering and Management Technology
%A Nidhi Maheshwari
%A Nikhilendra K. Pandey
%A Pankaj Agarwal
%T Market Basket Analysis using Association Rule Learning
%J Recent Trends in Future Prospective in Engineering and Management Technology
%@ 0975-8887
%V RTFEM2016
%N 2
%P 20-24
%D 2016
%I International Journal of Computer Applications
Abstract

The proposed paper focusses on the basic concepts of association rule mining and the market basket analysis of different items. In the current study, the market analysis would be done by collecting the real, primary data directly from retailers and wholesalers. The efficiency of the FP-Growth algorithm can be measured in terms of mining of the frequent pattern. Precisely, we apply FP-Growth algorithm on the various data collected from different stores in order to trace the various association rules comprising of a basket. One discrete advantage is that it avoids the generation of candidate sets, which is computationally exhaustive. The results and conclusions drawn can be used in optimizing the market. This will help in predicting future trends and behaviours, allowing businesses to make knowledge-driven decisions.

References
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Index Terms

Computer Science
Information Sciences

Keywords

Market Basket Analysis Association Rule Mining Fp-tree Algorithm Frequent Itemsets Support Confidence