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Mathematical Model to Study the Cost Effects and Mobile-Users Trust on Location based Data Access in Mobile-Commerce Transactions

by R.p.s. Tomar, Archana Sharma
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 105 - Number 12
Year of Publication: 2014
Authors: R.p.s. Tomar, Archana Sharma
10.5120/18430-9794

R.p.s. Tomar, Archana Sharma . Mathematical Model to Study the Cost Effects and Mobile-Users Trust on Location based Data Access in Mobile-Commerce Transactions. International Journal of Computer Applications. 105, 12 ( November 2014), 22-26. DOI=10.5120/18430-9794

@article{ 10.5120/18430-9794,
author = { R.p.s. Tomar, Archana Sharma },
title = { Mathematical Model to Study the Cost Effects and Mobile-Users Trust on Location based Data Access in Mobile-Commerce Transactions },
journal = { International Journal of Computer Applications },
issue_date = { November 2014 },
volume = { 105 },
number = { 12 },
month = { November },
year = { 2014 },
issn = { 0975-8887 },
pages = { 22-26 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume105/number12/18430-9794/ },
doi = { 10.5120/18430-9794 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T22:37:32.989763+05:30
%A R.p.s. Tomar
%A Archana Sharma
%T Mathematical Model to Study the Cost Effects and Mobile-Users Trust on Location based Data Access in Mobile-Commerce Transactions
%J International Journal of Computer Applications
%@ 0975-8887
%V 105
%N 12
%P 22-26
%D 2014
%I Foundation of Computer Science (FCS), NY, USA
Abstract

In location based M Commerce services, the service provider provides service to mobile users like their locations with a certain level of granularity to maintain a degree of secrecy. This level of granularity depends on their perceived risk as well as the incentives they receive in the form of monetary benefits or improved M-Commerce services. The factors included perceived risk are unauthorized access hidden and unconsciousness computing derived from mobile applications. Thus, perceived risk has a negative effect on intention to use M – Commerce by mobile users. To build the trust in the mobile user and to reduce the access cost of the M-Commerce, a mathematical Model using Mixed Integer Programming has been developed.

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Index Terms

Computer Science
Information Sciences

Keywords

Perceived Risk LBS HLR M-Commerce LPP

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