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Reseach Article

An Analytical Literature Review of State of Art Works on Online Social Media Platforms

by Namrata P. Bhatt, Jatinderkumar R. Saini
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 114 - Number 9
Year of Publication: 2015
Authors: Namrata P. Bhatt, Jatinderkumar R. Saini
10.5120/20006-1957

Namrata P. Bhatt, Jatinderkumar R. Saini . An Analytical Literature Review of State of Art Works on Online Social Media Platforms. International Journal of Computer Applications. 114, 9 ( March 2015), 14-18. DOI=10.5120/20006-1957

@article{ 10.5120/20006-1957,
author = { Namrata P. Bhatt, Jatinderkumar R. Saini },
title = { An Analytical Literature Review of State of Art Works on Online Social Media Platforms },
journal = { International Journal of Computer Applications },
issue_date = { March 2015 },
volume = { 114 },
number = { 9 },
month = { March },
year = { 2015 },
issn = { 0975-8887 },
pages = { 14-18 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume114/number9/20006-1957/ },
doi = { 10.5120/20006-1957 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T22:52:20.080079+05:30
%A Namrata P. Bhatt
%A Jatinderkumar R. Saini
%T An Analytical Literature Review of State of Art Works on Online Social Media Platforms
%J International Journal of Computer Applications
%@ 0975-8887
%V 114
%N 9
%P 14-18
%D 2015
%I Foundation of Computer Science (FCS), NY, USA
Abstract

There are various online media platforms available today and include Facebook, LinkedIn, YouTube, StumbleUpon, Digg, Reddit, Del. icio. us, Pinterest, Tumbler and Google+, to name a few. Such platforms are exploited by individuals as well as masses for different purposes ranging from communicating with relatives and friends to using them for online marketing. With the proliferation of such online media platforms, the world has converged and the effect of the virality of such platforms on general society is tremendous. The current paper presents an analytical review of related literature and on the sidelines also aims at identifying the parameters responsible for influencing the usage and popularity of such platforms. The factors responsible for the selection of a specific platform as well as the stages, effects and growth of news-items leading them to become viral have also been studied.

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Index Terms

Computer Science
Information Sciences

Keywords

Buzz marketing Online Social Media Social Analysis Viral Video word-of-mouth (WOM).