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Reseach Article

Consumer Preferences for Mobile Carriers in Tanzania: A Case of Group, Family, Age and Gender

by Justinian Anatory
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 115 - Number 16
Year of Publication: 2015
Authors: Justinian Anatory
10.5120/20234-2283

Justinian Anatory . Consumer Preferences for Mobile Carriers in Tanzania: A Case of Group, Family, Age and Gender. International Journal of Computer Applications. 115, 16 ( April 2015), 16-24. DOI=10.5120/20234-2283

@article{ 10.5120/20234-2283,
author = { Justinian Anatory },
title = { Consumer Preferences for Mobile Carriers in Tanzania: A Case of Group, Family, Age and Gender },
journal = { International Journal of Computer Applications },
issue_date = { April 2015 },
volume = { 115 },
number = { 16 },
month = { April },
year = { 2015 },
issn = { 0975-8887 },
pages = { 16-24 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume115/number16/20234-2283/ },
doi = { 10.5120/20234-2283 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T22:54:59.682710+05:30
%A Justinian Anatory
%T Consumer Preferences for Mobile Carriers in Tanzania: A Case of Group, Family, Age and Gender
%J International Journal of Computer Applications
%@ 0975-8887
%V 115
%N 16
%P 16-24
%D 2015
%I Foundation of Computer Science (FCS), NY, USA
Abstract

This paper investigates age, family, group and gender influence consumer preference for selection of the mobile carrier. About seventy seven students from high learning institutions in Dodoma Municipality participated in responding to prepared questionnaires. The results indicate that family members and friends are contributing in influencing consumer preferences to select mobile services provider, although at smaller margins. This paper revealed also that there is no direct relationship between selection of a mobile carrier and age or gender.

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Index Terms

Computer Science
Information Sciences

Keywords

Family Gender Age Group mobile operators' selection mobile carriers customer buying behavior.