Call for Paper - January 2023 Edition
IJCA solicits original research papers for the January 2023 Edition. Last date of manuscript submission is December 20, 2022. Read More

An Integrated Fuzzy ANP-SWOT Method and its Application in University

Print
PDF
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Year of Publication: 2016
Authors:
Giang Nguyen-Thi-Phuong, Yong Zhang
10.5120/ijca2016912323

Giang Nguyen-Thi-Phuong and Yong Zhang. An Integrated Fuzzy ANP-SWOT Method and its Application in University. International Journal of Computer Applications 155(6):11-17, December 2016. BibTeX

@article{10.5120/ijca2016912323,
	author = {Giang Nguyen-Thi-Phuong and Yong Zhang},
	title = {An Integrated Fuzzy ANP-SWOT Method and its Application in University},
	journal = {International Journal of Computer Applications},
	issue_date = {December 2016},
	volume = {155},
	number = {6},
	month = {Dec},
	year = {2016},
	issn = {0975-8887},
	pages = {11-17},
	numpages = {7},
	url = {http://www.ijcaonline.org/archives/volume155/number6/26607-2016912323},
	doi = {10.5120/ijca2016912323},
	publisher = {Foundation of Computer Science (FCS), NY, USA},
	address = {New York, USA}
}

Abstract

Strategic management is a term used to describe a decision process. It relates to the strategy in which decisions are made and activities are performed in order to achieve company goals most effectively. Our previous research on strategic decision-making combined both SWOT and ANP within the same case study. Now, we propose to use another method of analysis, as the values of indicators and attributes that impact the decision making process are often vague and imprecise. Therefore in the current research design we aim to use both SWOT and the Fuzzy approach of ANP to measure weight priorities. In order to obtain higher certainty and accuracy across a number of criteria comparatively our results suggested that SWOT and Fuzzy methodology use an enhanced version of the previous SWOT and ANP analysis and is not only a more accurate guide for strategic management at IUH but also leads to improved effectiveness for related decision- making processes.

References

  1. Chung, S., Lee, A. H. I. and Pearn, W. L. (2005), Analytic network process (ANP) approach for product mix planning in semiconductor fabricator, Int. J. Production Economics, Vol. 96, pp. 15-36.
  2. Tarik A. Rashid and Asia L. Jabar, Improvement on predicting employee behaviour through intelligent techniques, IET Networks, Source: Volume 5, Issue 5, p. 136 – 142, DOI: 10.1049/iet-net.2015.0106, 2016.
  3. Asia L. Jabar and Tarik A. Rashid, Combining Fuzzy Rough Set with Salient Features for HRM Classification-IEEE conference-modified-Camera Ready Vision, SAI Intelligent Systems Conference, London, UK, pp 921-926, 2015.
  4. Tarik A. Rashid and Hawraz A. Ahmad, Lecturer Performance System Using Neural Network With Particle Swarm Optimization Article in Computer Applications in Engineering Education 21737(4):1-9·DOI: 10.1002/cae.21737, 2016
  5. Dağdeviren, M. and Yüksel, İ. (2007), Personnel selection using analytic network proces, İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi, Vol. 6, No. 11, pp. 99-118.
  6. Arslan, O. and Er, İ. D. (2008), SWOT analysis for safer carriage of bulk liquid chemicals in tankers, Journal of Hazardous Materials, Vol. 154, pp. 901-913.
  7. Ayağ, Z. (2011), Evaluating simulation software alternatives through ANP, Proceedings of the 2011 International Conference on Industrial Engineering and Operations Management, Kuala Lumpur, Malaysia.
  8. Azimi, R., Yazdani-Chamzini, A., Fouladgar, M. M., Zavadskas, E. K. and Basiri, M. H. (2011), Ranking the strategies of mining sector through ANP and TOPSIS in a SWOT framework, Journal of Business Economics and Management, Vol. 12, No. 4, pp. 670-689.
  9. Ostrega, A., De Felice, F. and Petrillo, A. (2011), ANP-SWOT approach to minimize environmental impacts due mining activities, Proceedings of ISAHP 2011 Symposium, Italy.
  10. Foroughi, A., Rasoulian, M. and Esfahani, M. J. (2012), Prioritize strategies of university by using SWOT analysis and ANP method, American Journal of Scientific Research, No: 46, pp. 83-91.
  11. Houben, G., Lenie, K. and Vanhoof, K. (1999), A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support Systems, Vol. 26, pp. 125-135.
  12. Saaty, T .L. (1980), The Analytic Hierarchy Process, McGraw-Hill, New York.
  13. H.H. Chang, W.C. Huang, “Application of a quantification SWOT analytical method.” Mathematical and Computer Modeling, Vol. 43, no. 1–2, pp. 158–169, 2006

Keywords

MCDM, Strategic management, Fuzzy Analytic Network Process (Fuzzy-ANP), IUH (Industrial University of Ho Chi Minh city).