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Reseach Article

Performance Evaluation of Churn Customer Behavior based on Hybrid Algorithm

by Riddhima Rikhi Sharma, Rajan Sachdeva
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 159 - Number 6
Year of Publication: 2017
Authors: Riddhima Rikhi Sharma, Rajan Sachdeva
10.5120/ijca2017912959

Riddhima Rikhi Sharma, Rajan Sachdeva . Performance Evaluation of Churn Customer Behavior based on Hybrid Algorithm. International Journal of Computer Applications. 159, 6 ( Feb 2017), 14-19. DOI=10.5120/ijca2017912959

@article{ 10.5120/ijca2017912959,
author = { Riddhima Rikhi Sharma, Rajan Sachdeva },
title = { Performance Evaluation of Churn Customer Behavior based on Hybrid Algorithm },
journal = { International Journal of Computer Applications },
issue_date = { Feb 2017 },
volume = { 159 },
number = { 6 },
month = { Feb },
year = { 2017 },
issn = { 0975-8887 },
pages = { 14-19 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume159/number6/27005-2017912959/ },
doi = { 10.5120/ijca2017912959 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:05:02.739110+05:30
%A Riddhima Rikhi Sharma
%A Rajan Sachdeva
%T Performance Evaluation of Churn Customer Behavior based on Hybrid Algorithm
%J International Journal of Computer Applications
%@ 0975-8887
%V 159
%N 6
%P 14-19
%D 2017
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Various algorithms of Data Mining have been used for making distinguish between customers into loyal and churn. Boosting algorithms are iterative studying process that will combines poor classifiers as a way to create a powerful a classifiers. SVM is utilized for segmentation associated with churn clients. This paper represents the proposed Hybrid approach is an integration of two techniques named random forest and Support Vector Machine(SVM) that have feature of Artificial bee colony (ABC), provides better and accurate results in the prediction of churn customers.

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Index Terms

Computer Science
Information Sciences

Keywords

SVM Customer churn behavior artificial bee colony algorithm Churn customers .