Call for Paper - January 2021 Edition
IJCA solicits original research papers for the January 2021 Edition. Last date of manuscript submission is December 21, 2020. Read More

Original Design in a Copying - Intensive Industry

Print
PDF
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Year of Publication: 2017
Authors:
Maurício Moreira E Silva Bernardes, Graziela Brunhari Kauling, Milena Chang Chain, Lars Löfqvist
10.5120/ijca2017912998

Maurício Moreira Silva E Bernardes, Graziela Brunhari Kauling, Milena Chang Chain and Lars Löfqvist. Original Design in a Copying - Intensive Industry. International Journal of Computer Applications 159(7):29-38, February 2017. BibTeX

@article{10.5120/ijca2017912998,
	author = {Maurício Moreira E Silva Bernardes and Graziela Brunhari Kauling and Milena Chang Chain and Lars Löfqvist},
	title = {Original Design in a Copying - Intensive Industry},
	journal = {International Journal of Computer Applications},
	issue_date = {February 2017},
	volume = {159},
	number = {7},
	month = {Feb},
	year = {2017},
	issn = {0975-8887},
	pages = {29-38},
	numpages = {10},
	url = {http://www.ijcaonline.org/archives/volume159/number7/27016-2017912998},
	doi = {10.5120/ijca2017912998},
	publisher = {Foundation of Computer Science (FCS), NY, USA},
	address = {New York, USA}
}

Abstract

In some industries, copying is common and extensive. Most literature on the topic focuses on legal issues and interprets copying as a problem. To better understand the copying phenomenon, this study investigates the relationship between copying and design processes in five case companies in a copying-intensive industry. The findings reveal that unlike design processes, copying processes lack early conceptual activities. Furthermore, resources and contact with the end market are found to be prerequisites for professional and strategic design processes, whereas a lack of these better suits copying processes, especially in industries with low product variety and limited design problems.

References

  1. Schwartz, H. 1996. The Culture of the Copy: Striking Likenesses, Unreasonable Facsimiles. Zone Books.
  2. Ormerod, P. and Bentley, R. A. 2010. Modelling creative innovation. J. Cult. Sci. 3 (1), 1-15.
  3. Eguchi, A. 2011. Curtailing copycat couture: the merits of the innovative design protection and piracy prevention act and a licensing scheme for the fashion industry. Cornell Law Rev. 97 (1), 131-158.
  4. Person, O., Schoormans, J., Snelders, D., and Karjalainen, T. M. 2008. Should new products look similar or different? The influence of the market environment on strategic product styling. Des. Stud. 29 (1), 30-48.
  5. Eckert, C. and Stacey, M. 2000. Sources of inspiration: a language of design. Des. Stud. 21 (5), 523-538.
  6. Woods, A., Coles, A. M., and Dickson, K. 1999. Copyright awareness and training for textile design protection. J. Eur. Ind. Training 23 (7), 329-334.
  7. Scruggs, B. 2007. Should fashion design be copyrightable? Northwest. J. Technol. Intellect. Prop. 6 (1), 122-137.
  8. Staake, T., Thiesse, F., and Fleisch, E. 2009. The emergence of counterfeit trade: a literature review. Eur. J. Mark. 43 (3/4), 320-349.
  9. Barnett, J. M. 2005. Shopping for Gucci on Canal Street: reflections on status consumption, intellectual property, and the incentive thesis. VA. Law Rev. 91 (6), 1381-1423.
  10. Moreira, E. and Shaw, E. 1992. High fashion: the search for a style. J. Décor. Propaganda Arts 18, 171-187.
  11. Howard, T. J., Culley, S. J., and Dekoninck, E. 2008. Describing the creative design process by the integration of engineering design and cognitive psychology literature. Des. Stud. 29 (2), 160-180.
  12. Clarkson, J. and Eckert, C. 2005. Design Process Improvement: A Review of Current Practice. Springer.
  13. Karlson, B. 1994. Product Design: Towards a New Conceptualization of the Design Process (Unpublished PhD Dissertation). The Royal Institute of Technology.
  14. Cross, N. 2008. Engineering Design Methods: Strategies for Product Design. Wiley.
  15. Jonassen, D. H. 2000. Toward a design theory of problem solving. Educ Technol. Res. Dev. 48 (4), 63-85.
  16. Moultrie, J., Clarkson, P. J., and Probert, D. 2007. Development of a design audit tool for SMEs. J. Prod. Innov. Manage. 24 (4), 335-368.
  17. Berends, H., Reymen, I., Stultiëns, R. G. L., and Peutz, M. 2011. External designers in product design processes of small manufacturing firms. Des. Stud. 32 (1), 86-108.
  18. Bruce, M., Cooper, R., and Vazquez, D. 1999. Effective design management for small businesses. Des. Stud. 20 (3), 297-315.
  19. Ammar, A. A., Scaravetti, J. P., and Nadeau, J. P. 2011. Adaptation and implementation of a process of innovation and design within a SME. Proceedings of the IMProVe 2011 - International Conference of Innovative Methods in Product Design 2011.
  20. al-Tarawneh, M. Y., Abdullah, M. S., and Ali, A. B. M. 2011. A proposed methodology for establishing software process development improvement for small software development firms. Procedia Comput. Sci. 3, 893-897.
  21. Penz, E. and Stöttinger, B. 2005. Forget the "real" thing—take the copy! An explanatory model for the volitional purchase of counterfeit products. Adv. Consum. Res. 32 (1), 568-575.
  22. McAdam, R. and McClelland, J. 2002. Sources of new product ideas and creativity practices in the UK textile industry. Technovation 22 (2), 113-121.
  23. Csaszar, F. A. and Siggelkow, N. 2010. How much to copy? Determinants of effective imitation breadth. Organ. Sci. 21 (3), 661-676.
  24. Marcketti, S. B. and Parsons, J. L. 2006. Design piracy and self-regulation: the fashion originators' Guild of America, 1932-1941. Clothing Textiles Res. J. 24 (3), 214-228.
  25. Kim, J. E., Hyeon Jeong, C., and Johnson, K. K. P. 2009. Influence of moral affect, judgment, and intensity on decision making concerning counterfeit, gray-market, and imitation products. Clothing Textiles Res. J. 27 (3), 211-226.
  26. Lai, K. K. Y. and Zaichkowsky, J. L. 1999. Brand imitation: do the Chinese have different views? Asia Pacific J. Manag. 16 (2), 179-192.
  27. Cordell, V. V., Wongtada, N., and Kieschnick, R. L. 1996. Counterfeit purchase intentions: role of lawfulness attitudes and product traits as determinants. J. Bus. Res. 35 (1), 41-53.
  28. Takeyama, L. N. 1997. The intertemporal consequences of unauthorized reproduction of intellectual property. J. Law Econ. 40 (2), 511-522.
  29. Pesendorfer, W. 1995. Design innovation and fashion cycles. Am. Econ. Rev. 85 (4), 771-792.
  30. Gottlieb, G., Misthal, M., and Kolsun, B. 2010. An introduction to intellectual property protection in fashion. In Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys. Fairchild Books.
  31. Handler, S. P. 1971. Copyright protection for mass-produced, commercial products: a review of the developments following Mazer v. Stein. Univ. Chic. Law Rev. 38 (4), 807, 818-820.
  32. Boden, M. A. 1994. What is creativity? In Creativity in Human Evolution and Prehistory, Mithen SJ, Routledge.
  33. Yin, R. K. 2009. Case Study Research: Design and Methods. SAGE Publications.
  34. Bonsiepe, G. 1997. Design: Do Material ao Digital [Design: from Material to Digital]. FIESC/IEL.
  35. Keller, J. 2004. A Gestão do Design na Moda: Processos que Agregam Valor e Diferencial ao Produto de Moda [Design Management in the Fashion Industry: Processes that add Value and Differentiate the Fashion Product] (unpublished master’s thesis). Florianópolis, Brazil.
  36. Naveiro, R. M. 2008. Design education in Brazil. Des. Stud. 29 (3), 304-312.
  37. Minuzzi, R. de. F. B., Pereira, A. T. C., and Merino, E. A. D. 2008. Teoria e prática na gestão do design [Theory and practice in design management]. In Proceedings of the 4o Congresso Internacional de Pesquisa em Design.
  38. Welsh, J. A., White, J. F., and Dowell, P. 1981. A small business is not a little big business. Harv. Bus. Rev. 59 (4), 18-32.
  39. Ratcliffe-Martin, V. and Sackett, P. 2001. Information and small companies: Chaos with intent. AI Society 15 (1), 22-39.
  40. Zontanos, G. and Anderson, A. R. 2004. Relationships, marketing and small business: an exploration of links in theory and practice. Qual. Mark. Res. Int. J. 7 (3), 228-236.
  41. Ribeiro, G. 2009. Vantagens competitivas das empresas de moda: cenário nacional e internacional. In Proceedings of 3º Simpósio Nacional de Moda e Tecnologia.
  42. Voss, C., Tsikriktsis, N., and Frohlich, M. 2002. Case research in operations management. Int. J. Operations Production Manag. 22 (2), 195-219.
  43. Curran, J. and Blackburn, R. A. 1994. Small Firms and Local Economic Networks: The Death of the Local Economy? Paul Chapman Publishing.
  44. Treptow, D. 2003. Inventando Moda: Planejamento de Colecao. D. Treptow.
  45. Jones, S. J. 2005. Fashion Design: Manual do Estilista [Stylist manual]. Cosac Naify.
  46. Ghobadian, A. and Gallear, D. 1997. TQM and organization size. Int. J. Operations Production Manag. 17 (2), 121-163.
  47. Rothwell, R. and Dodgson, M. 1994. Innovation and size of firm. In The Handbook of Industrial Innovation, Dodgson M, Rothwell. R, Edward Elgar.
  48. Hadjimanolis, A. 2000. A Resource-based view of innovativeness in small firms. Technol. Anal. Strateg. Manage. 12 (2), 263-281.
  49. Mintzberg, H. 1978. Patterns in strategy formation. Manag. Sci. 24 (9), 934-948.
  50. Westhead, P. and Storey, D. 1996. Management training and small firm performance: why is the link so weak? Int. Small Bus. J. 14 (4), 13-24.
  51. Mazzarol, T. and Reboud, S. 2005. Customers as predictors of rent returns to innovation in small firms: an exploratory study. Int. J. Entrep. Innov. Manag. 5 (5-6), 483-494.
  52. Jarvis, R., Curran, J., Kitching, J., and Lightfoot, G. 2000. The use of quantitative and qualitative criteria in the measurement of performance in small firms. J. Small Bus. Enterp. Dev. 7 (2), 123-134.
  53. Tidd, J., Bessant, J., and Pavitt, K. 2005. Managing Innovation: Integrating Technological, Market and Organizational Change. John Wiley & Sons.

Keywords

Copying, Design Management, Design Process