CFP last date
22 April 2024
Reseach Article

Fake Review Detection using Classification

by Neha S. Chowdhary, Anala A. Pandit
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 180 - Number 50
Year of Publication: 2018
Authors: Neha S. Chowdhary, Anala A. Pandit
10.5120/ijca2018917316

Neha S. Chowdhary, Anala A. Pandit . Fake Review Detection using Classification. International Journal of Computer Applications. 180, 50 ( Jun 2018), 16-21. DOI=10.5120/ijca2018917316

@article{ 10.5120/ijca2018917316,
author = { Neha S. Chowdhary, Anala A. Pandit },
title = { Fake Review Detection using Classification },
journal = { International Journal of Computer Applications },
issue_date = { Jun 2018 },
volume = { 180 },
number = { 50 },
month = { Jun },
year = { 2018 },
issn = { 0975-8887 },
pages = { 16-21 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume180/number50/29577-2018917316/ },
doi = { 10.5120/ijca2018917316 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T01:04:34.691738+05:30
%A Neha S. Chowdhary
%A Anala A. Pandit
%T Fake Review Detection using Classification
%J International Journal of Computer Applications
%@ 0975-8887
%V 180
%N 50
%P 16-21
%D 2018
%I Foundation of Computer Science (FCS), NY, USA
Abstract

In today’s world, where Internet has become a household convenience, online reviews have become a critical tool for businesses to control their online reputation. Reviewing has changed the face of marketing in this new era. Nowadays, most companies invest money in mining the reviews to gain insights into customer preferences as well as to gain competitive intelligence and are hiring individuals to write fake reviews. The fraudsters’ activities mislead potential customers and organizations reshaping their businesses and prevent opinion-mining techniques from reaching accurate conclusions. Thus, it has become essential to detect fake reviews to bring to surface the true product opinion. This paper focuses on product reviews and detecting spam fake reviews among them using supervised learning techniques using synthetic fake reviews (to cover all types) as a training set. Term frequency and user review frequency are two features whose impact on classification model is studied in this paper. It classifies the reviews to test the accuracy of the model. The results have been encouraging with an accuracy of over 98%.

References
  1. Atefeh Heydari, Mohammad ali Tavakoli, Naomie Salim, and Zahra Heydari. 2015. Detection of review spam. Expert Syst. Appl. 42, 7 (May 2015), 3634-3642. DOI: https://doi.org/10.1016/j.eswa.2014.12.029
  2. J. Fontanarava, G. Pasi and M. Viviani, "Feature Analysis for Fake Review Detection through Supervised Classification," 2017 IEEE International Conference on Data Science and Advanced Analytics (DSAA), Tokyo, 2017, pp. 658-666. doi: 10.1109/DSAA.2017.51
  3. Nitin Jindal and Bing Liu. 2007. Review spam detection. In Proceedings of the 16th international conference on World Wide Web (WWW '07). ACM, New York, NY, USA, 1189-1190. DOI: https://doi.org/10.1145/1242572.1242759
  4. N. Jindal and B. Liu, "Analyzing and Detecting Review Spam," Seventh IEEE International Conference on Data Mining (ICDM 2007), Omaha, NE, 2007, pp. 547-552. doi: 10.1109/ICDM.2007.68
  5. N. Jindal, B. Liu. "Opinion spam and analysis." International Conference on Web Search and Data Mining ACM, 2008, pp. 219--230.
  6. R. Patel and P. Thakkar, "Opinion Spam Detection Using Feature Selection," 2014 International Conference on Computational Intelligence and Communication Networks, Bhopal, 2014, pp. 560-564. doi: 10.1109/CICN.2014.127
  7. S. P. Algur and J. G. Biradar, "Review spamicity based on rank and content of the review," 2015 International Conference on Applied and Theoretical Computing and Communication Technology (iCATccT), Davangere, 2015,pp.140-145. doi: 10.1109/ICATCCT.2015.7456871
  8. Y. Li, X. Feng and S. Zhang, "Detecting Fake Reviews Utilizing Semantic and Emotion Model," 2016 3rd International Conference on Information Science and Control Engineering (ICISCE), Beijing, 2016, pp. 317-320. doi: 10.1109/ICISCE.2016.77
  9. Y. Lin, T. Zhu, H. Wu, J. Zhang, X. Wang and A. Zhou, "Towards online anti-opinion spam: Spotting fake reviews from the review sequence," 2014 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2014), Beijing, 2014, pp. 261-264. doi: 10.1109/ASONAM.2014.6921594
  10. D. Runa, X. Zhang and Y. Zhai, "Try to Find Fake Reviews with Semantic and Relational Discovery," 2017 13th International Conference on Semantics, Knowledge and Grids (SKG), Beijing, 2017, pp. 234-239. doi: 10.1109/SKG.2017.00048
  11. Wahyuni, Eka & Djunaidy, Arif. (2016). Fake Review Detection From a Product Review Using Modified Method of Iterative Computation Framework. MATEC Web of Conferences. 58. 03003. 10.1051/matecconf/20165803003.
  12. 6 Easy Steps to Learn Naive Bayes Algorithm (2018, June 6) [Online] https://www.analyticsvidhya.com/blog/2017/09/naive-bayes-explained/
  13. The Random Forest Algorithm (2018, June 6) [Online] https://towardsdatascience.com/the-random-forest-algorithm-d457d499ffcd
  14. Model Evaluation – Classification (2018, June 5) [Online] http://www.saedsayad.com/model_evaluation_c.htm
  15. Classification Accuracy is Not Enough: More Performance Measures You Can Use (2018, June 5) [Online] https://machinelearningmastery.com/classification-accuracy-is-not-enough-more-performance-measures-you-can-use/
Index Terms

Computer Science
Information Sciences

Keywords

Review spam Opinion mining fake reviews Naïve Bayes classification Opinion Spamming Random Forest Classifier Classification Model Evaluation Measures