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Integrating Cross Functional Intelligence for Strategic Agility in Contemporary Product Management Ecosystems
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 187 - Number 24 |
| Year of Publication: 2025 |
| Authors: Supraja Chinthala |
10.5120/ijca2025925405
|
Supraja Chinthala . Integrating Cross Functional Intelligence for Strategic Agility in Contemporary Product Management Ecosystems. International Journal of Computer Applications. 187, 24 ( Jul 2025), 52-57. DOI=10.5120/ijca2025925405
Abstract
Cross functional intelligence—i.e., actively bringing together input from marketing, engineering, operations, finance, and user experience—enables product management teams to respond rapidly to market and internal complexity. This essay examines how the addition of cross functional intelligence makes today's product management contexts more strategically agile. It follows a mixed-methods design consisting of 200 product manager survey responses matched to 20 interviews with senior executives and finds crucial integration mechanisms, information flows, and governance architectures that support responsiveness. Outcomes indicate that dashboards in real time, cross-functional "swarm teams," and adaptive governance frameworks reduce decision latency by 35% and product pivot success rates by 22%. Theoretical contributions are in the form of generalizing ambidexterity theory to encompass multi-source intelligence networks and a "fluid alignment" approach in the form of balancing autonomy and coordinated monitoring. Practical implications are in the form of devising guidelines for the establishment of cross-functional councils, integration platform architecture, and calibration of the decision threshold. The research is concluded such that high cross functional intelligence maturity organizations attain shorter cycle times, customer satisfaction, and competitive advantage sustainability.
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