CFP last date
20 May 2024
Call for Paper
June Edition
IJCA solicits high quality original research papers for the upcoming June edition of the journal. The last date of research paper submission is 20 May 2024

Submit your paper
Know more
The week's pick
Responsive image
Enhancing Privacy Preservation: Multi-Attribute Protection with P-Sensitive K-Anonymity

Twinkle Patel Kiran Amin
Random Articles
Reseach Article

Empirical Analysis of Colors in Indian Web Applications

by R.B.Kulkarni, Supriya S. Ambarkar, S. K. Dixit
journal cover thumbnail

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 20 - Number 4
Year of Publication: 2011
Authors: R.B.Kulkarni, Supriya S. Ambarkar, S. K. Dixit
10.5120/2425-3256

R.B.Kulkarni, Supriya S. Ambarkar, S. K. Dixit . Empirical Analysis of Colors in Indian Web Applications. International Journal of Computer Applications. 20, 4 ( April 2011), 1-7. DOI=10.5120/2425-3256

@article{ 10.5120/2425-3256,
author = { R.B.Kulkarni, Supriya S. Ambarkar, S. K. Dixit },
title = { Empirical Analysis of Colors in Indian Web Applications },
journal = { International Journal of Computer Applications },
issue_date = { April 2011 },
volume = { 20 },
number = { 4 },
month = { April },
year = { 2011 },
issn = { 0975-8887 },
pages = { 1-7 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume20/number4/2425-3256/ },
doi = { 10.5120/2425-3256 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T20:07:20.764474+05:30
%A R.B.Kulkarni
%A Supriya S. Ambarkar
%A S. K. Dixit
%T Empirical Analysis of Colors in Indian Web Applications
%J International Journal of Computer Applications
%@ 0975-8887
%V 20
%N 4
%P 1-7
%D 2011
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Color has potential to elicit emotions, there is very little research on color used in web applications and there impact. This is a qualitative analysis of the colors used in the most visited Indian websites. Web sites of various categories were analyzed to find out whether they met the various international standards for the use of color in web design. The basis for the analysis was the Web Content Accessibility Criteria for the “Use of Color” standardized by the World Wide Web Consortium (W3C) and use of the web safe color palette. A summary of the standards used as guidelines for this analysis has been provided along with the detailed analysis report and a tabular summary of the report. The report reveals that majority of the sites fail to meet the standards. It is concluded that there is a need for web designers to study and analyze the use of color, the need to satisfy the color standards, its advantages and follow the color standards accordingly. This paper gives an analysis report of how colors are affected in Indian Websites and its impact.

References
  1. Elliot, A.J., Maier, M.A., 2007. Color and psychological functioning. Current Directions in Psychological Science 16 (5), 250–254.
  2. Kaya, N., Epps, H.H., 2004. Relationship between color and emotion: a study of college students. College Student Journal 38 (3), 396–405.
  3. Valdez, P., Mehrabian, A., 1994. Effects of color on emotions. Journal of Experimental Psychology 123 (4), 394–409.
  4. Dianne Cyra, MilenaHeadb, HectorLarios, Colour appealinwebsitedesignwithinandacrosscultures: A multi-methodevaluation , Int. J. Human-Computer Studies 68 (2010) 1–21.
  5. Web Content Accessibility Guidelines 2.0 http://www.w3.org/TR/2008/REC-WCAG20-20081211/
  6. Thomas Mandl,Maximilian Eibl , An Empirical assessment of Colours Use on the WWW.
  7. D. Karatzas, A. Antonacopoulos , Colour text segmentation in web images based on human perception Image and Vision Computing, 25 (2007) 564–577.
  8. Gitte Lindgaard, Aesthetics, Visual Appeal, Usability and User Satisfaction: What Do the User’s Eyes Tell the User’s Brain?, Australian Journal of Emerging Technologies and Society Vol. 5, No. 1, 2007, pp: 1-14.
  9. Constantinos K. Coursaris, Sarah J. Swierenga, Ethan Watrall , An Empirical Investigation of Color Temperature and Gender Effects on Web Aesthetics, JUS, Vol. 3, Issue 3, May 2008, pp. 103-117.
  10. Richard H. Hall, Patrick Hanna, The Impact of Web Page Text-Background Color Combinations on Readability, Retention, Aesthetics, and Behavioral Intention, 2004.
  11. Dianne Cyr,Milena Head, Hector Larios, Colour appeal in website design within and across cultures A multi-method evaluation, International Journal on Human Computer Studies 68 pp 1-21 , 2010.
  12. Helan Petrie, Cristophar Power, Omar Khair ,David Swallow, D3.5 : Evaluation of Colour Contrast Module, Sixth Framework Programme Information Society Technology Priority, pp 1-34 ,2008.
Index Terms

Computer Science
Information Sciences

Keywords

Web content accessibility criteria web safe colors analysis

Powered by PhDFocusTM