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Cultural Analysis of Indian Websites
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 38 - Number 8 |
| Year of Publication: 2012 |
| Authors: Prof. R.B Kulkarni, Pooja R. Rajeshwarkar, Dr. S.K Dixit |
10.5120/4707-6870
|
Prof. R.B Kulkarni, Pooja R. Rajeshwarkar, Dr. S.K Dixit . Cultural Analysis of Indian Websites. International Journal of Computer Applications. 38, 8 ( January 2012), 15-21. DOI=10.5120/4707-6870
Abstract
Existence of Culture on the Web has been investigated already by many researchers to determine how different cultures represent themselves on it, and how culture affects website design and usability. Mostly these investigations are concerned to Western culture. It is also necessary to divert the attention towards non Western culture. This paper therefore presents the analysis of Indian cultural factors on Indian websites. It analyzes the presence of different Indian cultural aspects in the Indian websites. Analysis procedure depends on manual comparison and knowledge of the Indian culture. This paper proposes addition of a new dimension to the Hofstede’s 5 dimension model called Integration that is mainly seen in the Indian culture.
References
- Chen, A., Mashhadi, A., Ang, D., & Harkrider, N. (1999). Cultural issues in the design of technology-enhanced learning systems. British Journal of Educational Technology, 30 (3), 217-230.
- Henderson, L. (1996). Instructional design of interactive multimedia: A cultural critique. Educational Technology Research and Development, 44 (4), 85-104. (ERIC Document Reproduction Service EJ362295).
- http://www.geert-hofstede.com/index.shtml (reference for the figures 2 & 3 and tables 1 &2)
- The Impact of Target Culture on Design by Anitha Kasturi Rangan Rochester Institute of Technology
- Analyzing Cultural Sensitivity of Websites A Normative Framework by Nitish Singh
- Multilingual Website Usability: Cultural context by Mathew Hiller
- The Impact of Culture on Web Design and Ecommerce Effectiveness in Chinese Online Consumers: An Online Survey of Five New Zealand Websites by Florian Stroehle
- Cultural Variability in Web Content: A Comparative Analysis of American and Turkish Websites by Gaye Karaçay Ayd?n, Elif Akben-Selçuk and Asl? Elif Ayd?n-Alt?noklar
- http://trak.in/tags/business/2011/08/23/india-online-internet-users-survey-report-2011/ (figure 1)
- http://www.techno-pulse.com/2011/01/what-irctc-learn-redbus-cloud-iaas.html
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