CFP last date
20 May 2024
Call for Paper
June Edition
IJCA solicits high quality original research papers for the upcoming June edition of the journal. The last date of research paper submission is 20 May 2024

Submit your paper
Know more
The week's pick
Responsive image
Enhancing Privacy Preservation: Multi-Attribute Protection with P-Sensitive K-Anonymity

Twinkle Patel Kiran Amin
Random Articles
Reseach Article

ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company

by Isadora Nugroho, Danny Manongga, Wiranto H. Utomo
journal cover thumbnail

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 69 - Number 11
Year of Publication: 2013
Authors: Isadora Nugroho, Danny Manongga, Wiranto H. Utomo
10.5120/11883-7900

Isadora Nugroho, Danny Manongga, Wiranto H. Utomo . ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company. International Journal of Computer Applications. 69, 11 ( May 2013), 1-7. DOI=10.5120/11883-7900

@article{ 10.5120/11883-7900,
author = { Isadora Nugroho, Danny Manongga, Wiranto H. Utomo },
title = { ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company },
journal = { International Journal of Computer Applications },
issue_date = { May 2013 },
volume = { 69 },
number = { 11 },
month = { May },
year = { 2013 },
issn = { 0975-8887 },
pages = { 1-7 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume69/number11/11883-7900/ },
doi = { 10.5120/11883-7900 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:29:56.833726+05:30
%A Isadora Nugroho
%A Danny Manongga
%A Wiranto H. Utomo
%T ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company
%J International Journal of Computer Applications
%@ 0975-8887
%V 69
%N 11
%P 1-7
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software. The result of this research is Responsiveness attribute and its indicator quick service to the customer is the main factor which is influence the customer loyalty.

References
  1. D. Lavanya, and K. U. Rani, "Performance Evaluation of Decision Tree Classifiers on Medical Datasets", (IJCA) International Journal of Computer Applications, Vol. 26 No. 4, July 2011.
  2. D. L. Gupta, A. K. Malviya, and S. Singh, "Performance Analysis of Classification Tree Learning Algorithms", (IJCA) International Journal of Computer Applications, Vol. 55 No. 6, October 2012.
  3. D. S. Kumar, N. Ananthi, and M. Devi, "An Approach to Automation Selection of Decision Tree based on Training Data Set", (IJCA) International Journal of Computer Applications, Vol. 64 No. 21, February 2013.
  4. Firdian Endy, Surachman, and Santoso Budi, 2012, Servqual Application Method and Six Sigma to Analise PT. PLN (Persero) Service Quality Network Service Unit (UPJ) Dinoyo Malang, Science and Engineering, Vol. 13 No. 3 September 2012, ISSN: 1412-7237.
  5. H. Monem, A. R. C. Hussin, and R. Sharifian, "Comprehensive Prioritized Perspectives of CRM System for Implementation in the Developing Countries Hospitals", (IJCA) International Journal of Computer Applications, Vol. 50 No. 20, July 2012.
  6. H. S. Soliman, "Customer Relationship Management and Its Relationship to the Marketing Performance", International Journal of Business and Social Science, Vol. 2 No. 10, June 2011.
  7. J. Munusamy, S. Chelliah, and H. W. Mun, "Service Quality Delivery and Its Impact on Customer Satisfaction in the Banking Sector in Malaysia", International Journal of Innovation Management and Technology, Vol. 1, No. 4, October 2010, ISSN: 2010-0248.
  8. K. Nandhini, and S. Saranya, "ID3 Classifier for Pupils' Status Prediction", (IJCA) International Journal of Computer Applications, Vol. 57, November 2011.
  9. Nino, 2012, Service Quality Infulence Analysis and Relationship Quality to Customer Loyalty on AHASS Tamtama Motor in Kediri Region, REVITALISATION Management Journal, Vol. 1, No. 2, September 2012.
  10. N. Malpathak, S. Shinde, and R. George, "Cloud Based CRM Application", (IJCA) International Journal of Computer Applications, April 2012, ISSN: 0975-8887.
  11. R. A. Soeini, B. Jafari, and M. Abdollahzadeh, "CRM Performance Measurement Process", (IJES) International Journal of Emerging Sciences, March 2012, ISSN: 2222-4254.
  12. T. Smitha, and V. Sundaram, "Case Study On High Dimensional Data Analysis Using Decision Tree Model", (IJCSI) International Journal of Computer Science Issues, Vol. 9, Issue 3, No. 3, May 2012, ISSN: 1694-0814.
Index Terms

Computer Science
Information Sciences

Keywords

Decision Tree Algorithm ID3 Service Quality Customer Loyalty

Powered by PhDFocusTM