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Target Advertisement based on Cohesive Structure in a Social Network

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International Journal of Computer Applications
© 2013 by IJCA Journal
Volume 77 - Number 2
Year of Publication: 2013
Authors:
Umasankar Das
Girija Prasad Mohapatra
Kunal Shrivastava
10.5120/13363-0957

Umasankar Das, Girija Prasad Mohapatra and Kunal Shrivastava. Article: Target Advertisement based on Cohesive Structure in a Social Network. International Journal of Computer Applications 77(2):1-6, September 2013. Full text available. BibTeX

@article{key:article,
	author = {Umasankar Das and Girija Prasad Mohapatra and Kunal Shrivastava},
	title = {Article: Target Advertisement based on Cohesive Structure in a Social Network},
	journal = {International Journal of Computer Applications},
	year = {2013},
	volume = {77},
	number = {2},
	pages = {1-6},
	month = {September},
	note = {Full text available}
}

Abstract

In this paper, we propose a model that utilizes the concept of social networking for target advertising of various products. This approach examines the cohesive subgraph structure within a network and model a recommendation system for target advertising. We test the proposed model using synthetic data and our model can help the advertising company to advertise the products at those nodes only, where the user have the interest in that product. This will effectively reduce the advertisement cost.

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