The week's pick
Random Articles
Reseach Article
Enhanced Framework for Building Successful Website for Informative Companies
by
Adel Mohammad,
Sameh Ghwanmeh,
Ali Al-ibrahim
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 78 - Number 3 |
| Year of Publication: 2013 |
| Authors: Adel Mohammad, Sameh Ghwanmeh, Ali Al-ibrahim |
10.5120/13466-8215
|
Adel Mohammad, Sameh Ghwanmeh, Ali Al-ibrahim . Enhanced Framework for Building Successful Website for Informative Companies. International Journal of Computer Applications. 78, 3 ( September 2013), 1-7. DOI=10.5120/13466-8215
@article{
10.5120/13466-8215,
author = {
Adel Mohammad,
Sameh Ghwanmeh,
Ali Al-ibrahim
},
title = { Enhanced Framework for Building Successful Website for Informative Companies },
journal = {
International Journal of Computer Applications
},
issue_date = { September 2013 },
volume = { 78 },
number = { 3 },
month = { September },
year = { 2013 },
issn = { 0975-8887 },
pages = {
1-7
},
numpages = {9},
url = {
https://ijcaonline.org/archives/volume78/number3/13466-8215/
},
doi = { 10.5120/13466-8215 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:50:37.502388+05:30
%A Adel Mohammad
%A Sameh Ghwanmeh
%A Ali Al-ibrahim
%T Enhanced Framework for Building Successful Website for Informative Companies
%J International Journal of Computer Applications
%@ 0975-8887
%V 78
%N 3
%P 1-7
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract
No doubt that there is a great demand on digital era. Reaching millions of customers using internet encourages all companies regardless of their types to build their own websites and market their products, services and information through internet. In this paper, an enhanced framework is developed which can be used from different types of informative companies to build a successful website. The established framework is specified for informative and news sites such as CNN, BBC, Wikipedia, and Aljazeera and can be adapted and customized to fit companies' needs. Additionally, ddetailed analysis of all factors that affect building successful websites from different perspectives has been conducted. Further, all successful factors which must be embedded in any informative site and how each one can affect the overall process of delivering information to customers have been demonstrated.
References
- (http://en. wikipedia. org/wiki/Internet_marketing)
- Wyner, G. . "Learn and Earn Through Testing on the Internet. " Marketing Research, 2000, 12 (3): 37-38
- http://www. quirk. biz/
- Harridge S. . Electronic marketing, the new kids on the block. Marketing Intelligence and planning . (2002) Vol 2(3), pp 297-304.
- Paulo Rita , , THE RELATIONSHIP BETWEEN E-MARKETING STRATEGY AND E-PERFORMANCE A CONCEPTUAL FRAMEWORK, 2003, International Conference WWW/Internet
- Chakraborty, G. , V. Lala, and W. David "Important Factors in Business to Business Web Site Evaluation: A Scale Development Study," In M. Evans and L. Sheer (eds. ) (2002),Proceedings of the American Marketing Association Winter Conference.
- http://www. tomakewebsite. com/informative-websites-searchengines. html
- Efthymios Constantinides, T he 4S Web-Marketing Mix model, Electronic Commerce Research and Applications 1 (2002) 57–76, www. elsevier. com/ locate / ecra, Accepted 10 April 2002
- Rashad Yazdanifard, Melissa Venpin, Wan Fadzilah Wan Yusoff , Mohammad Rabiul Islam, Internet Marketing: The New Era of Innovation in E-commerce, 2011 International Conference on Software and Computer Applications, IPCSIT vol. 9 (2011) (2011) IACSIT Press, Singapore
- Medha Behera http://ezinearticles. com/?The-7Ps-of-Marketing-Mix&id=1486721
- Deniss Š?eulovs, El?na Gaile-Sarkane, e-marketing for a company: external and internal influence, , Economic and Management, 2011. 16 ISSN 1822-6515 :
- Vinod Kumar , Bhasker Mukerji , Irfan Butt , and Ajax Persaud, Factors for Successful e-Government Adoption: a Conceptual Framework , Electronic Journal of e-Government Volume 5 Issue 1 2007 (63 - 76)
- Miles, R. E. & Snow, C. C. Organizational Strategy, Structure, and Process. New York: (1978) ,McGraw-Hill.
- Carmen Lages, , The Relationship between E-Marketing Strategy and Performance: A Conceptual Framework in a Web Context, 2004 fesrvsd. fe. unl. pt/WPFEUNL/WP2004/wp446. pdf
- David Bain, the 13 Pillars of Internet Marketing, 13pillars. s3. amazonaws. com/13pillars. pdf
- Bicknell David, "Life as an e-business pioneer", E-business review , 2001 ,Vol 2 issue, 2,pg38, February. .
- Othman Aman, Mohd Fazli Mohd Sam & Izaazwati Hazih, E-Business: 2010 , Obstacles And Marketing Strategy In Selling Fishing Tools In Akapiman Enterprise
- Richard C. Becherer and Diane Halstead, , Characteristics and internet marketing strategies of online auction sellers, Int. J. Internet Marketing and Advertising, 2004,Vol. 1, No. 1.
- A Special Report by Beers Design, March 2006, www. beersdesign. com
- Mohammed Rafiq and Pervaiz K. Ahmed, Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics, Marketing Intelligence & Planning, Vol. 13 No. 9, 1995, pp. 4-15 © MCB University Press Limited, 0263-4503
- Chai Lee Goi, A Review of Marketing Mix: 4Ps or More?, Vol 1, No1, May 2009, International Journal of marketing Studies
- Lovelock, C. and Wirtz, J. . Services Marketing: People, Technology, Strategy. 6th Edition, 2007.
- E. Constantinidesi, The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal ofMarkeHng Management 2006, 22,407-438, SSN0267-257X/2006/3-4/00437
- Prof. Elisante ole Gabriel, Managing the Expanded Marketing Mix (EMM): A critical Perspective Approach, (From 4Ps to 7Ps), The African Journal of Finance and Management (2005)
- PriceWaterHouseCoopers; 2001 (www. pwc. com/)
- http://www. internetworldstats. com/stats. htm
- JiaXin Yang, LiJuan Wang, Gajendra Sharma, E-Marketing Strategies for SMEs in Huludao China, 2012 International Conference on Technology and Management Lecture Notes in Information Technology, Vol. 21
- David C. Gilbert, Jan Powell-Perry and Sianandar Widijoso, "Approaches by hotels to the use of the Internet as a relationship marketing tool", Journal of Marketing Practice: Applied Marketing Science, (1999),Vol. 5 No. 1, pp. 21-38.
- Crain's Chicago Business, "EU information technology: not yet on the Internet?", (1994),Business Europe.
- Paul Herbig and Brian Hale "Internet: the marketing challenge of the twentieth century", Internet Research: Electronic Networking Applications and Policy, (1997),,Volume 7, Number 2, pp. 95–100.
- (www. emarketer. com/Coverage/SocialMedia
- Deighton, J. "Commentary on exploring the implications of the Internet for consumer marketing", Academy of Marketing Science, (1997), vol. 25 No. 4, pp. 329-46.
- Roger Bennett, "Export marketing and the Internet", International Marketing Review, (1997) Vol. 14, No. 5, pp. 324-344.
- Lages, Luis Filipe, "A Conceptual Framework of the Determinants of Export Performance: Reorganizing Key , Variables and Shifting Contingencies in Export Marketing," Journal of Global Marketing, (2000),13 (3): 29-51.
- Strauss, J. and R. Frost E-marketing, (2001),2nd ed, Prentice-Hall, New Jersey.
- Turban E,Leidner D,McClean E. Wetherbe J. Information Technology for Management: Transforming organizations in the digital economy. E- commerce and E-business. (2006) (pp 139-141). John Wiley & Sons (Asia) Pte. Ltd.
- Jennings, Devereaux and Paul Zandbergen. . "Ecologically Sustainable Organizations: An Institutional Approach. " Academy of Management Review, 1995,20 (4): 1015-1052.
- Dave Hobart, , EEMA (The European Forum for Electronic Business), "The challenges facing the E-business sector" E-strategy International 2001 page 11, www. Estrategyinternational. com
- Anckar B, Walden P and Tawfik Jelassi. Creating customer value in onlinegrocery Shopping. International Journal of Retail & Distribution Management. (2002) Vol. 30 (4) pp 211-220
Index Terms
Computer Science
Information Sciences
Keywords