Call for Paper - January 2023 Edition
IJCA solicits original research papers for the January 2023 Edition. Last date of manuscript submission is December 20, 2022. Read More

Adopting Electronic Business in Ghana: Story of the Hospitality Industry

International Journal of Computer Applications
© 2014 by IJCA Journal
Volume 85 - Number 4
Year of Publication: 2014
Nana Yaw Asabere
Vida Doku
Simonov Kusi-sarpong
David Oppong

Nana Yaw Asabere, Vida Doku, Simonov Kusi-sarpong and David Oppong. Article: Adopting Electronic Business in Ghana: Story of the Hospitality Industry. International Journal of Computer Applications 85(4):1-9, January 2014. Full text available. BibTeX

	author = {Nana Yaw Asabere and Vida Doku and Simonov Kusi-sarpong and David Oppong},
	title = {Article: Adopting Electronic Business in Ghana: Story of the Hospitality Industry},
	journal = {International Journal of Computer Applications},
	year = {2014},
	volume = {85},
	number = {4},
	pages = {1-9},
	month = {January},
	note = {Full text available}


Electronic business (E-business) is a process of conducting business through the use of Information and Communication Technology (ICT), specifically the Internet. As a result of the current proliferation of ICT, e-business as well as other electronic applications and activities have globally sprung up and many companies and organizations in Ghana are realizing their importance and necessity. Over the past few years, the hospitality standards for hotels, restaurants and tourism operations in Ghana have improved. This has enabled the harmonization of hotel and restaurant licensing standards in West Africa, which is part of the Revised Treaty of the Economic Community of West African States (ECOWAS). Using relevant literature, this paper describes the importance of adopting e-business in the hospitality industry of Ghana with a focus on its benefits and challenges in such an industry. Additionally, the paper ascertains the relevance of the Technology Acceptance Model 2 (TAM2) in the hospitality of Ghana when adopting e-business.


  • N. Olifer and V. Olifer, "Computer Networks, Principles, Technologies and Protocol for Network Design," John Wiley and Sons Ltd, England, 2006.
  • R. Baggio, "Information and Communication Technologies in the Hospitality Industry: the Italian Case," e-Review of Tourism Research (eRTR), Vol. 2, No. 5, pp. 108-114, 2004.
  • N. Y. Asabere and V. Doku "Measuring Customer Relationship Management in the Hospitality Industry of Some Selected Hotels in Accra, Ghana: The Role of ICTs", International Journal of Application or Innovation in Engineering and Management (IJAIEM), Vol. 2, Issue 3, pp. 19-28, 2013.
  • C. Ritchie, "Operating Systems: Incorporating UNIX and Windows", Continuum, London and New York. 4th Edition, 2003.
  • B. M, Leiner, V. G. Cerf, D. D. Clark, R. E. Kahn, L. Kleinrock, D. C. Lynch, J. Postel, L. G. Roberts, and, S. Wolff, "A Brief History of the Internet," ACM SIGCOMM Computer Communication Review, Vol. 39, No. 5, 22-31, 2009.
  • S. Greenstein, "Commercializing the Internet," IEEE Micro, Vol. 18, No. 6, pp. 6-7, 1998.
  • R. Amit and C. Zott, "Value Creation in E?Business," Strategic Management Journal, 22(6?7), pp. 493-520, 2001.
  • T. R. Eikebrokk and D. H. Olsen, "An Empirical Investigation of Competency Factors Affecting E-Business Success in European SMEs," Information & Management, Vol. 44, No. 4, pp. 364-383, 2007.
  • E. M. Daniel and H. N. Wilson, "The Role Of Dynamic Capabilities in E-Business Transformation," European Journal of Information Systems, Vol, 12, No. 4, pp. 282-296, 2003.
  • F. Damanpour, "E-business E-Commerce Evolution: Perspective and Strategy," Managerial Finance, Vol. 27, No. 7, pp. 16–33, 2001.
  • M. Sigala, The Information And Communication Technologies Productivity Impact On The UK Hotel Sector, International Journal of Operations & Production Management, Vol. 23, No. 10, pp. 1224-1245, 2003.
  • V. B. Teye, "Tourism Development Experience in Ghana," DPMN Bulletin, Vol. 7, No. 1, pp. 8-12, 2000.
  • G. A. Bokpin and E. S. Nyarko, "Assessing The Corporate Governance Practices of the Hospitality Industry in Ghana," Investment Management and Financial Innovations Vol. 6, Issue 3, pp. 18-24, 2009.
  • A Report on the Tourism Industry and the Ghanaian Economy, Research Department, Bank of Ghana, May 2007, Retrieved November 26, 2013 from http://www. bog. gov. gh/privatecontent/Research/Research%20Papers/tourism. pdf
  • J. Tallant, "E-Business Evolution," GRIN Verlag, 2011.
  • J. D. Owens, "Electronic Business: A Business Model Can Make a Difference," Management Services, Vol. 50, No. 1, pp. 24-28, 2006.
  • L. J. Zhang, J. Zhang, and, H. Cai, "E-Business Evolution," Services Computing, pp. 20-36, 2007.
  • P. Baltzan, A. Phillips, K. Lynch and, Peter Blakey, "Business Driven Information Systems (BDIS)," Chapter 3, E-Business, McGraw-Hill, 2010.
  • C. Dubelaar, A. Sohal, and V. Savic, "Benefits, Impediments and Critical Success Factors in B2C E-business Adoption," Technovation, Vol. 25, No. 11, pp. 1251-1262, 2005.
  • Definition of 'Success', "The Chambers Dictionary,". Chambers-Harrap, Edinburgh, 1994.
  • J. F. Rockart, "Chief Executives Define Their Own Data Needs," Haward Business Review. March-April, pp. 15–28, 1979.
  • V. K. Khandelwal, "An Empirical Study of Misalignment Between Australian CEOs and IT Managers," Journal of Strategic Information Systems, Vol. 10, pp. 15–28, 2001.
  • P. Strassman, "The Information Payoff,". The Free Press, New York, 1985.
  • M. E. Porter, "Strategy and the Internet," Harvard Business Review, pp. 62–78, 2001.
  • L. Norton, "The e-business," Journal of Policy, Regulation and Strategy for Telecommunications Information and Media, 2 (5), pp. 449–454, 2000.
  • A. S. Butler, "Developing Your Company's New E-business," The Journal of Business Strategy, Vol. 21, No. 6, pp. 38–42, 2000.
  • M. L Thorne, "Interpreting Corporate Ttransformation Through Failure," Management Decision, Vol. 38, No. 5, 2000.
  • S. Bowde, D. Clark, P. Corner, J. Gibb, K. Kearins, and, K. Pavlovich, "Adoption and Implementation if E-business in New Zealand: Preliminary Results," Proceedings of the 9th Annual Conference of the New Zealand Strategic Management Society, 2000.
  • R. M. Kanter, "The Ten Deadly Mistakes of Wanna-dots" Hardvard Business Review, pp. 91–100, January 2001.
  • A. Barua, P. Konana, A. B. Whinston, and, F. Yin, "Driving E-business Excellence. ," MIT Sloan Management Review, Vol. 43, No. 1, pp. 36–44, 2001.
  • A. Slywotzky and D. Morisson, "Becoming a Digital Business: It's Not About Technology,". Strategy and Leadership, Vol. 29, No. 2, pp. 4–9, 2001.
  • J. A. Rodgers, D. C. Yen, D. C. Chou, "Developing E-business: A Strategic Approach," Information Management and Computer Security, Vol. 10, No. 4, pp. 184–192, 2002.
  • National Tourism Development Plan (2013-2027), Republic of Ghana, Retrieved November 27, 2013 from http://www. ghana. travel/info/downloads/gtdp. pdf
  • I. Issahaku, "Adoption of E-Business in the Hospitality Industry in Ghana – A Case Study of Hotels", Commonwealth Executive Masters of Business Administration (CEMBA) Thesis, Kwame Nkrumah University of Technology (KNUST), Kumasi, Ghana, April 2012.
  • F. D. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quart. , Vol. 13, pp. 319–339, 1989.
  • V. Venkatesh and F. D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, Vol. 46, No. 2, pp. 186-204, 2000.
  • D. E. Sichel, "The Computer Revolution: An Economic Perspective," The Brookings Institution, Washington, DC, 1997.
  • V. Venkatesh, "Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation," MIS Quart. , Vol. 23, pp. 239–260, 1999.
  • M. . Fishbein and I. Ajzen. , "Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research," Addison-Wesley, Reading, MA, 1975.
  • H. C. Kelman, "Compliance, Identification, and Internalization: Three Processes of Attitude Change,". Journal of. Conflict Resolution (2) pp. 51–60, 1958.
  • G. C. Moore and I. Benbasat, "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Inform. Systems Res. (2), pp. 192–222, 1991.