The week's pick
Reseach Article
Usage of Tonaton.Com by Buyers and Sellers: A Survey of Car Dealers in Kumasi Metropolis
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 96 - Number 14 |
| Year of Publication: 2014 |
| Authors: Peter Appiahene, Opoku Michael, Alorwu D. K. Daniel |
10.5120/16860-6742
|
Peter Appiahene, Opoku Michael, Alorwu D. K. Daniel . Usage of Tonaton.Com by Buyers and Sellers: A Survey of Car Dealers in Kumasi Metropolis. International Journal of Computer Applications. 96, 14 ( June 2014), 6-10. DOI=10.5120/16860-6742
Abstract
Tonaton. com is a classified advertisements website operating in Ghana. The website was officially and formally launched to begin operation in Ghana on the 23rd April 2013. Tonaton", with its meaning in our local language as "Buy and Sell" in Asante Kasa Twi, tries to find and provide a trustworthy medium for the buying and selling of products and services. This paper seeks to analyze the usage of the Tonato. com website to see if car buyers and sellers in Kumasi Metropolis are making good use of it. A survey of car dealers in Kumasi Metropolis in the Ashanti Region of Ghana was conducted. Five garages in the Kumasi Metropolis were randomly selected using Systematic random sampling. Two hundred and fifty respondents were selected from these five garages using cluster random sampling and questionnaires were distributed among the respondents and out of which 235 responded to the questionnaires. This means that the rate of response of the study was 94 percent. The data were analyzed by using Statistical Package for the Social Sciences (SPSS) latest version. Results were also presented in tables and different figures. After the survey, the responses gathered shows that few of them believe that Tonaton. com is not real whiles a vast number of them have confidence in Tonaton. com and they have been using Tonaton. com daily and mostly for their car businesses with a percentage of 75. 74% . It was also discovered after the study that they also use it for other activities like looking for apartment to buy or rent and looking for lands and other properties to buy.
References
- 10 Reasons Internet Marketing is Important to Your Business | AGI Marketing Solutions | El Paso, Tx ,Retrieved December 9, 2013, from http://www. agims. com
- Tonaton. com launches free classifieds website in Ghana, Retrieved January 6 2014, from http://www. ghanaweb. com
- Auto Dealer Websites Ghana, Retrieved January10 2014, from http://aginto. com
- Ian Linton, Demand Media Six Benefits of Internet Marketing, Retrieved January10 2014, from http://smallbusiness. chron. com
- Jaydeep Dosi October 11, 2013 5 Important Internet Marketing Lessons from Steve Jobs Retrieved January10 2014, from http://www. searchenginejournal. com
- Website From Wikipedia, the free encyclopedia Retrieved January10 2014 from http://en. wikipedia. org
- Shane Diffily The Website Manager's Handbook an abridged extract from "Chapter 2: Website Maintenance" of The Website Manager's Handbook by :pp7-13
- M i c h a e l a . S t e l z n e r , May 2013: 2013 social media marketing industry report how marketers are using Social media to grow their businesses:pp17-41
- Zakaria, M. H. , Watson, J. & Edwards, S. L. (2010). Investigating the use of Web 2. 0 technology by Malaysian students. Multicultural Education & Technology Journal 4(1): pp17-29.
- Welcome to Tonaton. com - the largest marketplace in Ghana Retrieved January13 2014 from http://tonaton. com
Index Terms
Keywords