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Reseach Article

Internet Marketing by Automobile Industry: Special Reference of Indian Counterparts

by Teena Bagga, Deepak Gupta
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 97 - Number 6
Year of Publication: 2014
Authors: Teena Bagga, Deepak Gupta
10.5120/17009-7219

Teena Bagga, Deepak Gupta . Internet Marketing by Automobile Industry: Special Reference of Indian Counterparts. International Journal of Computer Applications. 97, 6 ( July 2014), 9-16. DOI=10.5120/17009-7219

@article{ 10.5120/17009-7219,
author = { Teena Bagga, Deepak Gupta },
title = { Internet Marketing by Automobile Industry: Special Reference of Indian Counterparts },
journal = { International Journal of Computer Applications },
issue_date = { July 2014 },
volume = { 97 },
number = { 6 },
month = { July },
year = { 2014 },
issn = { 0975-8887 },
pages = { 9-16 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume97/number6/17009-7219/ },
doi = { 10.5120/17009-7219 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T22:23:23.118884+05:30
%A Teena Bagga
%A Deepak Gupta
%T Internet Marketing by Automobile Industry: Special Reference of Indian Counterparts
%J International Journal of Computer Applications
%@ 0975-8887
%V 97
%N 6
%P 9-16
%D 2014
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The central idea behind this paper is to ponder on the fact that how is Internet Marketing is being widely used as a tool in the Automotive sector in India for imparting mass scale knowledge of their products and for large scale promotions. These days Automotive companies face survival challenges in the market, specially India with quite a large number of potential buyers. Thus Internet Marketing comes handy when it comes to selling of brand ideas and concepts. The paper deals with statistical study enlisting information about vigorous promotional activities on social media by different Automobile manufacturers. It focuses on how three different automobile companies with different origins practice Internet Marketing for sales and promotions of their product. It shows the comparison between German manufacturer Volkswagen, South Korean manufacturer Hyundai and French manufacturer Renault. The main reason for choosing these companies is because of all the three having different origins. So to learn how the three different originating companies practice Internet Marketing in India, the German, French and South Korean Manufacturers were chosen. Moreover these three companies are quite popular in India as a large volume of their vehicles can be seen on the roads. These companies product are in a good demand too. Hence it was a good selection to find how three different nation based companies use social media sites like Facebook, Twitter and Google+ and the data was collected first week of January 2014 to the end of second week of February 2014.

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Index Terms

Computer Science
Information Sciences

Keywords

Automobile Industry Email Marketing Internet Marketing Social Media Marketing Web Marketing.