CFP last date
22 July 2024
Reseach Article

An Empirical Study on Mobile Phone usage among Young Adults in Ghana: From the Viewpoint of University Students

by Albert Akanlisikum Akanferi, Lawrence Kwami Aziale, Isaac Asampana
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 98 - Number 5
Year of Publication: 2014
Authors: Albert Akanlisikum Akanferi, Lawrence Kwami Aziale, Isaac Asampana
10.5120/17178-7273

Albert Akanlisikum Akanferi, Lawrence Kwami Aziale, Isaac Asampana . An Empirical Study on Mobile Phone usage among Young Adults in Ghana: From the Viewpoint of University Students. International Journal of Computer Applications. 98, 5 ( July 2014), 15-21. DOI=10.5120/17178-7273

@article{ 10.5120/17178-7273,
author = { Albert Akanlisikum Akanferi, Lawrence Kwami Aziale, Isaac Asampana },
title = { An Empirical Study on Mobile Phone usage among Young Adults in Ghana: From the Viewpoint of University Students },
journal = { International Journal of Computer Applications },
issue_date = { July 2014 },
volume = { 98 },
number = { 5 },
month = { July },
year = { 2014 },
issn = { 0975-8887 },
pages = { 15-21 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume98/number5/17178-7273/ },
doi = { 10.5120/17178-7273 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T22:25:24.261058+05:30
%A Albert Akanlisikum Akanferi
%A Lawrence Kwami Aziale
%A Isaac Asampana
%T An Empirical Study on Mobile Phone usage among Young Adults in Ghana: From the Viewpoint of University Students
%J International Journal of Computer Applications
%@ 0975-8887
%V 98
%N 5
%P 15-21
%D 2014
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Mobile phones have become part and parcel of the lives people across the globe. Moreover, there are varying uses of mobile phones across different social classes including young adults of school-going age. This study investigated the usage of mobile phones among young adults of public tertiary institutions in Ghana. A quantitative research approach was used. Accidental sampling technique was used to select 1000 participants. A self-administered questionnaire was used to collect data from participants. It was found that young adults use their mobile phones more frequently for making and receiving calls, for browsing the internet, chatting on websites like Watsapp, multimedia messaging and listening to music and radio. Young adults use mobile phones for entertainment rather than business and education-related functions. They have therefore become obsessed to functions of the mobile phone such as listening to music and messaging with Watsapp, facebook and the like. There is the need for young adults to gear mobile phones towards doing more of academic and career-related works.

References
  1. Walsh, S. P. , K. M. White, and M. Y. Ross, Over-connected? A qualitative exploration of the relationship between Australian youth and their mobile phones. Journal of Adolescence, 2008. 31: p. 77-92.
  2. ITU, I. C. U. Committed to connecting the world. 2010 May 2, 2014]; Available from: http://www. itu. int/net/pressoffice/press_releases/2010/39. aspx#. U4ot8qh_t1Y.
  3. NCA, N. C. A. Subscriber Base Information for 2010. 2011 [cited 2014 May 2]; Available from: http://www. nca. org. gh/40/105/Market-Share-Statistics. html.
  4. Levinson, P. , Cellphone: The Story of the World's Most Mobile Medium and How it Has Transformed Everything! 2004, New York: Palgrave Macmillan.
  5. Ling, R. , The Mobile Connection: The Cell Phone's Impact on Society. 2004, Amsterdam: Elsevier, Inc.
  6. Bender, E. , Social lives of a cell phone. Technology Review, 2004.
  7. Nysveen, H. , P. E. Pedersen, and H. Thorbjornsen, Explaining Intention to use Mobile Chat Services: Moderating Effects of Gender. Journal of Consumer Marketing, 2005. 22: p. 247–256.
  8. Fishbein, M. and I. Ajzen, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. 1975, Reading, MA: Addison-Wesley.
  9. Davis, F. D. , Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 1989. 13(3): p. 319-340.
  10. Campbell, M. , The impact of the mobile phone on young people's social life, in Social Change in the 21st Century Conference2005: Centre for Social Change Research Queensland University of Technology. p. 1-14.
  11. Facts, I. n. d. [cited 2014 January]; Available from: http://www. itfacts. biz.
  12. Fitzsimons, G. J. , et al. , Non-Conscious Influences on Consumer Choice. Marketing Letters, 2002. 13(3): p. 269-279.
  13. Lachance, M. J. and N. Choquette-Bernier, College students' consumer competence: a qualitative exploration. International Journal of Consumer Studies, 2004. 8(5): p. 433-442.
  14. Karjaluoto, H. , et al. Exploring Consumer Motives in Mobile Phone Industry: An Investigation of Finnish Mobile Phone users. in Proceedings of the 1st International Conference on Business Economics, Management, and Marketing (Athens, Greece). 2005. Athens, Greece.
  15. 15. Sarker, S. and D. J. Wells, Understanding MOBILE HANDHELD DEVICE USE AND ADOPTION. COMMUNICATIONS OF THE ACM, 2003. 46(12): p. 35-40.
  16. Blattberg, R. C. and K. J. Wisniewski, Price-Induced Patterns of Competition. Marketing Science, 1989. 8: p. 1-309.
  17. Lipscomb, T. J. , et al. , Cellular phone etiquette among college students. International Journal of Consumer Studies, 2005: p. 46-56.
  18. Tian, L. , J. Shi, and Z. Yang, Why Does Half the World's Population Have a Mobile Phone? An Examination of Consumers' Attitudes toward Mobile Phones. CYBERPSYCHOLOGY & BEHAVIOR, 2009. 12(5): p. 513-516.
  19. Crockett, R. O. , Will that be cash, credit, or cell? . Business Week, 2005. 42.
  20. Head, M. and N. Ziolkowski, UNDERSTANDING STUDENT ATTITUDES OF MOBILE PHONE APPLICATIONS AND TOOLS: A STUDY USING CONJOINT, CLUSTER AND SEM ANALYSES. 18th European Conference on Information Systems, 2010: p. 1-12.
  21. Market Analysis & Consumer Research Organisation, A Report on Study of Mobile Phone Usage Among the Teenagers and Youth in Mumbai. MACRO, 2004.
  22. Hakoama, M. and S. Hakoyama, THE IMPACT OF CELL PHONE USE ON SOCIAL NETWORKING AND DEVELOPMENT AMONG COLLEGE STUDENTS. The American Association of Behavioral and Social Sciences Journal (AABSS), 2011. 15: p. 1-20.
  23. Netsafe, The text generation: Mobile phones and New Zealand youth: A report of result from the internet Safety Group's survey of teenage mobile phone use, in Netsafe. 2005.
  24. Srivastava, L. , Mobile phones and the evolution of social behaviour. Behaviour and Information Technology, 2005. 24: p. 111-129.
Index Terms

Computer Science
Information Sciences

Keywords

Mobile phones young adults cost of use purpose of use