CFP last date
22 April 2024
Reseach Article

Corporate Communication: A Strategic Tool for Crisis Management

Published on November 2011 by Dr. Rachna Gupta
journal_cover_thumbnail
Third Annual Global Business, IT and Management for Economic Development Conference
Foundation of Computer Science USA
BITMED - Number 1
November 2011
Authors: Dr. Rachna Gupta
9e26e569-0dec-441f-b622-1e8287cad859

Dr. Rachna Gupta . Corporate Communication: A Strategic Tool for Crisis Management. Third Annual Global Business, IT and Management for Economic Development Conference. BITMED, 1 (November 2011), 21-25.

@article{
author = { Dr. Rachna Gupta },
title = { Corporate Communication: A Strategic Tool for Crisis Management },
journal = { Third Annual Global Business, IT and Management for Economic Development Conference },
issue_date = { November 2011 },
volume = { BITMED },
number = { 1 },
month = { November },
year = { 2011 },
issn = 0975-8887,
pages = { 21-25 },
numpages = 5,
url = { /proceedings/bitmed/number1/3963-bitmed005/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Proceeding Article
%1 Third Annual Global Business, IT and Management for Economic Development Conference
%A Dr. Rachna Gupta
%T Corporate Communication: A Strategic Tool for Crisis Management
%J Third Annual Global Business, IT and Management for Economic Development Conference
%@ 0975-8887
%V BITMED
%N 1
%P 21-25
%D 2011
%I International Journal of Computer Applications
Abstract

In today’s rapidly changing business environment almost every company experiences crises. Though many of them never try to overcome. Crisis problems are generally not solved in the primary state and are usually chaotic, without any strategic management plans (Ben-Yair, Golenko-Ginzburg Laslo 2007, Kaplinski; 2008). The situation gets worse when the companies’ employees as well as internal and external environment have to be informed. Therefore it is necessary to represent the organization realistically to train the specialists of knowledge management (Kumpikaite, 2008). The situation does not become easier because of the negative attitude to crisis (Virbickaite,, 2009). Therefore crisis solution can bring positive consequences in the companies’ (Remeikiene, 2009). One of them is efficient communication conflict management during crisis period. Moreover; in present era of globalization where companies are experiencing the transformational changes such as incorporation, international capital appearance, wide geography of the companies, mobility of employees, global crisis, there is a need to manage communication process in business to generate communication ideas for crisis prevention and management. Therefore in this changing context crisis management process should be re-evaluated in the theoretical as well as applies form for the efficient crisis management plans. The paper makes an assessment of crisis planning and strategic management processes described in the existing literature and makes an attempt to answer how to strategically manage crisis in business environment and prepare crisis management plans, with efficient corporate communications.

References
  1. <ul style="text-align:justify;">
Index Terms

Computer Science
Information Sciences

Keywords

Corporate Communication Strategic Management Crisis Management