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A Comparative Study of Alliance Strategies between U.S. MNEs’ Taiwanese Subsidiaries

Published on August 2011 by Ching-Sung Wu
journal_cover_thumbnail

Fourth Annual International Business Conference
Foundation of Computer Science USA
IBC - Number 1
August 2011
Authors: Ching-Sung Wu
7b12237f-ddba-4a9e-825c-31e062f59d9f

Ching-Sung Wu . A Comparative Study of Alliance Strategies between U.S. MNEs’ Taiwanese Subsidiaries. Fourth Annual International Business Conference. IBC, 1 (August 2011), 1-6.

@article{
author = { Ching-Sung Wu },
title = { A Comparative Study of Alliance Strategies between U.S. MNEs’ Taiwanese Subsidiaries },
journal = { Fourth Annual International Business Conference },
issue_date = { August 2011 },
volume = { IBC },
number = { 1 },
month = { August },
year = { 2011 },
issn = 0975-8887,
pages = { 1-6 },
numpages = 6,
url = { /proceedings/ibc/number1/3248-ibc033/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Proceeding Article
%1 Fourth Annual International Business Conference
%A Ching-Sung Wu
%T A Comparative Study of Alliance Strategies between U.S. MNEs’ Taiwanese Subsidiaries
%J Fourth Annual International Business Conference
%@ 0975-8887
%V IBC
%N 1
%P 1-6
%D 2011
%I International Journal of Computer Applications
Abstract

For those Western multinational enterprises (MNEs) such as HP and IBM under the pressure of ongoing E-Business transformation, strategic alliances can be a very useful way. In this paper, we compare two MNE subsidiaries (HP and IBM) in Taiwan to analyze their e-service alliance strategies and the similarities and differences. We find that Taiwanese firms are interested in forming strategic alliances with MNEs, and they have particular interest in forming horizontal alliances aimed at accessing new markets and exchanging resources, sharing risk, achieving economies of scale. We find the size of Taiwanese firm which alliance with MNE’s subsidiary is approximately large firms, and the large domestic firm will likely undertake the non-equity type alliance. We argued that alliance can be classified into three distinct types for MNE subsidiaries in a developing country: TYPE A: Market Seeking, TYPE B: FSA Enhancement and TYPE C: Substitute.

References
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Index Terms

Computer Science
Information Sciences

Keywords

E-Business Global Strategy Multinational Enterprise Strategic Alliances