We have seen over the last few years there is a drastic changes in the way user consume communication services. More and more consumers are turning to Over The Top (OTT) services, such as video on demand and messaging. Challenges begun when it comes to Monetize over the top (OTT) platform for millions of users, since there are many challenges like low bandwidth, downtime, load balancing, disconnection, Content availability etc. In this paper the focus has been put to discuss the sources of complexity and critical factors for developing live application successfully monetizing the OTT platform on Web and Mobile.

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Over The Top Monetizing Services Ott Application Ott On Mobile Ott Voip Introduction.