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A Comparative Study of B2C and B2B e-Commerce Development Platforms

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IJCA Proceedings on International Conference on Recent Developments in Science, Technology, Humanities and Management
© 2018 by IJCA Journal
ICRDSTHM 2017 - Number 1
Year of Publication: 2018
Authors:
Aashish Jain
{bibtex}icrdsthm2017012.bib{/bibtex}

Abstract

Innovation and Technology has changed the perception of entire world. The world of retail market is also influenced by this unprecedented wave of innovation. Businesses are using e-commerce instead of their traditional ways of trading and marketing. The key focuses while accepting e-commerce are on consumer behaviours, consumer expectations, wider retail value chain and coverage of consumers as much as business can. To use e-commerce for business, one should choose the right e-commerce development platform that can fulfil all the business needs as well as fits into budget. This paper has been written to present a comparative study between the widely used e-commerce development platforms and to help business to choose the right e-commerce development platform.

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