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Reseach Article

Importance of Innovative Product Launching and Product Life Cycle Management in Small Scale Consumer industries

Published on None 2011 by Ravi Terkar, Hari Vasudevan, Vivek Sunnapwar
International Conference on Technology Systems and Management
Foundation of Computer Science USA
ICTSM - Number 3
None 2011
Authors: Ravi Terkar, Hari Vasudevan, Vivek Sunnapwar
4d13e9e0-c034-49e5-a0c3-e0b2e23455b7

Ravi Terkar, Hari Vasudevan, Vivek Sunnapwar . Importance of Innovative Product Launching and Product Life Cycle Management in Small Scale Consumer industries. International Conference on Technology Systems and Management. ICTSM, 3 (None 2011), 29-33.

@article{
author = { Ravi Terkar, Hari Vasudevan, Vivek Sunnapwar },
title = { Importance of Innovative Product Launching and Product Life Cycle Management in Small Scale Consumer industries },
journal = { International Conference on Technology Systems and Management },
issue_date = { None 2011 },
volume = { ICTSM },
number = { 3 },
month = { None },
year = { 2011 },
issn = 0975-8887,
pages = { 29-33 },
numpages = 5,
url = { /proceedings/ictsm/number3/2797-192/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Proceeding Article
%1 International Conference on Technology Systems and Management
%A Ravi Terkar
%A Hari Vasudevan
%A Vivek Sunnapwar
%T Importance of Innovative Product Launching and Product Life Cycle Management in Small Scale Consumer industries
%J International Conference on Technology Systems and Management
%@ 0975-8887
%V ICTSM
%N 3
%P 29-33
%D 2011
%I International Journal of Computer Applications
Abstract

Perfect launching of a new or upgraded product at right time is a key factor of any successful industry. In today’s competitive market, product life cycle is becoming shorter while industries face pressure from competitors and customers for up gradation of product almost every day. Up gradation of a product as per customer expectation at a competitive price is a real challenge for small scale industries. Product life cycle management is a tool that ensures product success in the market and helps in making strategies for a new or up graded product. Product fit to customer expectation, effective marketing strategies and perfect product cannibalization are the key elements for successful product life cycle management. In this paper, the importance of innovative product development and product life cycle management of a product for successful product cannibalization has been described.

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Index Terms

Computer Science
Information Sciences

Keywords

Consumer Products Product Life Cycle Product Cannibalization New Product Development Return on Investment Perfect Product Launching