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Reseach Article

Attitude of Car Buyers� Towards Imported used Cars: An Indian Empirical Study

Published on None 2011 by Ernest Johnson, Silas Sargunam
Wireless Information Networks & Business Information System
Foundation of Computer Science USA
WINBIS - Number 1
None 2011
Authors: Ernest Johnson, Silas Sargunam
4d066f1d-2afa-41bf-b2c7-73764cf9978a

Ernest Johnson, Silas Sargunam . Attitude of Car Buyers� Towards Imported used Cars: An Indian Empirical Study. Wireless Information Networks & Business Information System. WINBIS, 1 (None 2011), 33-36.

@article{
author = { Ernest Johnson, Silas Sargunam },
title = { Attitude of Car Buyers� Towards Imported used Cars: An Indian Empirical Study },
journal = { Wireless Information Networks & Business Information System },
issue_date = { None 2011 },
volume = { WINBIS },
number = { 1 },
month = { None },
year = { 2011 },
issn = 0975-8887,
pages = { 33-36 },
numpages = 4,
url = { /proceedings/winbis/number1/2043-190/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Proceeding Article
%1 Wireless Information Networks & Business Information System
%A Ernest Johnson
%A Silas Sargunam
%T Attitude of Car Buyers� Towards Imported used Cars: An Indian Empirical Study
%J Wireless Information Networks & Business Information System
%@ 0975-8887
%V WINBIS
%N 1
%P 33-36
%D 2011
%I International Journal of Computer Applications
Abstract

Signatory to the World Trade Organizations, India could no longer apply quantitative restrictions on the import of used cars. As the used cars are very inexpensive, they would pose a serious threat to the Indian car industry. To counteract the threat, the Government of India has built tariff and non-tariff barriers. In this study, an attempt has been made to understand the attitude of car buyers towards the import of used cars by using information system. Result reveals that one third of the respondents show interest in the imported used cars. Also, it is found that the demographic factors such as age, monthly household income and the number of earning members in the family have significant impact on the positive attitude towards the imported used cars.

References
  1. Schooler, R.“Bias Phenomena attendant to the Marketing of Foreign Goods in the US”, Journal of International Business Studies, Spring, 1971.
  2. Tonberg, R.C. “An Empirical Study of Relationships between Dogmatism and Consumer Attitudes Toward Foreign Products”, Ph.D. dissertation, The Pennsylvania State University, 1972.
  3. Wang, C.K., “The effect of Foreign, Economic, Political and Cultural Environment on Consumers Willingness to buy Foreign Products”, Ph.D., Dissertation, Texas A & M university, 1978.
  4. Bikey, W.J. and Nes. E, “Country of origin effects on product evaluations”, Journal of International Business Studies, Vol.1, spring–summer, 1982.
  5. Bhuvana Ramalingam, Passenger Cars: Profile of Indian Market, The Hindu Survey of Indian Industry, 1999.
  6. Rahuvir Srinivasan, “Passenger Cars: Jostling on a Wide Road”, ICFAI Reader, May, 2000.
Index Terms

Computer Science
Information Sciences

Keywords

Information systems Imported used car Dissuading factors Influencing factors