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Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer

Wireless Information Networks & Business Information System
© 2011 by IJCA Journal
Number 2 - Article 5
Year of Publication: 2011
Arasu Raman
Viswanathan Annamalai

Arasu Raman and Viswanathan Annamalai. Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer. IJCA Special Issue on Wireless Information Networks & Business Information System (2):54–60, 2011. Full text available. BibTeX

	author = {Arasu Raman and Viswanathan Annamalai},
	title = {Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer},
	journal = {IJCA Special Issue on Wireless Information Networks & Business Information System},
	year = {2011},
	number = {2},
	pages = {54--60},
	note = {Full text available}


The trend of the new world starts with online purchasing that caters today’s modern business and technological world. E-consumers are increasing tremendously around the world as the ways of purchasing become more user-friendly and the need for e-shoppers becomes more intense. The study focuses on perceptive and manipulating the decision of e-shoppers to create a base for marketers and consumers involved with Malaysian e-business market. Although Malaysia has been improving its E-commerce and the IT industry, most of the citizens still maintain a certain degree of thought when it comes to online purchasing. The researchers used comprehensive survey data to collect and analyze the e-consumers’ perspective of shopping decisions. A total of 230 valid feedbacks were obtained from the respondents with the study proves that there are many factors affecting online purchasing decision. As a result internet purchasing will still be a strong upcoming upon the synchronization and understanding of the issues by both e-marketers and e-consumers.


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