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Reseach Article

Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer

Published on None 2011 by Arasu Raman, Viswanathan Annamalai
Wireless Information Networks & Business Information System
Foundation of Computer Science USA
WINBIS - Number 2
None 2011
Authors: Arasu Raman, Viswanathan Annamalai

Arasu Raman, Viswanathan Annamalai . Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer. Wireless Information Networks & Business Information System. WINBIS, 2 (None 2011), 54-60.

author = { Arasu Raman, Viswanathan Annamalai },
title = { Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer },
journal = { Wireless Information Networks & Business Information System },
issue_date = { None 2011 },
volume = { WINBIS },
number = { 2 },
month = { None },
year = { 2011 },
issn = 0975-8887,
pages = { 54-60 },
numpages = 7,
url = { /proceedings/winbis/number2/2053-200/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
%0 Proceeding Article
%1 Wireless Information Networks & Business Information System
%A Arasu Raman
%A Viswanathan Annamalai
%T Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer
%J Wireless Information Networks & Business Information System
%@ 0975-8887
%N 2
%P 54-60
%D 2011
%I International Journal of Computer Applications

The trend of the new world starts with online purchasing that caters today’s modern business and technological world. E-consumers are increasing tremendously around the world as the ways of purchasing become more user-friendly and the need for e-shoppers becomes more intense. The study focuses on perceptive and manipulating the decision of e-shoppers to create a base for marketers and consumers involved with Malaysian e-business market. Although Malaysia has been improving its E-commerce and the IT industry, most of the citizens still maintain a certain degree of thought when it comes to online purchasing. The researchers used comprehensive survey data to collect and analyze the e-consumers’ perspective of shopping decisions. A total of 230 valid feedbacks were obtained from the respondents with the study proves that there are many factors affecting online purchasing decision. As a result internet purchasing will still be a strong upcoming upon the synchronization and understanding of the issues by both e-marketers and e-consumers.

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Index Terms

Computer Science
Information Sciences


e-consumers online purchasing e-marketing