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A Distance-Based Approach for Mining Changes in Purchase Behavior in Retail Sale

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International Journal of Computer Applications
© 2010 by IJCA Journal
Number 5 - Article 10
Year of Publication: 2010
Author:
Pradip Kumar Bala
10.5120/122-237

Pradip Kumar Bala. Article: A Distance-Based Approach for Mining Changes in Purchase Behavior in Retail Sale. International Journal of Computer Applications 1(5):60–64, February 2010. Published By Foundation of Computer Science. BibTeX

@article{key:article,
	author = {Pradip Kumar Bala},
	title = {Article: A Distance-Based Approach for Mining Changes in Purchase Behavior in Retail Sale},
	journal = {International Journal of Computer Applications},
	year = {2010},
	volume = {1},
	number = {5},
	pages = {60--64},
	month = {February},
	note = {Published By Foundation of Computer Science}
}

Abstract

The research paper proposes the relevance of a distance-based approach for change mining and suggests a technique for distance-based change mining. Change mining gives an insight to the retailers on the changing purchase behavior of the shoppers. The research makes an attempt to account for the distance between the attribute-values within a feature of the customer-profile while measuring the similarity between two patterns.

Reference

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