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Reseach Article

Survey and Challenges of Mining Customer Data Sets to Enhance Customer Relationship Management

by Raghda M. Nasr, Sahar Nagaty, Mohammed B. Senousy
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 107 - Number 13
Year of Publication: 2014
Authors: Raghda M. Nasr, Sahar Nagaty, Mohammed B. Senousy
10.5120/18814-0404

Raghda M. Nasr, Sahar Nagaty, Mohammed B. Senousy . Survey and Challenges of Mining Customer Data Sets to Enhance Customer Relationship Management. International Journal of Computer Applications. 107, 13 ( December 2014), 34-40. DOI=10.5120/18814-0404

@article{ 10.5120/18814-0404,
author = { Raghda M. Nasr, Sahar Nagaty, Mohammed B. Senousy },
title = { Survey and Challenges of Mining Customer Data Sets to Enhance Customer Relationship Management },
journal = { International Journal of Computer Applications },
issue_date = { December 2014 },
volume = { 107 },
number = { 13 },
month = { December },
year = { 2014 },
issn = { 0975-8887 },
pages = { 34-40 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume107/number13/18814-0404/ },
doi = { 10.5120/18814-0404 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T22:41:00.118733+05:30
%A Raghda M. Nasr
%A Sahar Nagaty
%A Mohammed B. Senousy
%T Survey and Challenges of Mining Customer Data Sets to Enhance Customer Relationship Management
%J International Journal of Computer Applications
%@ 0975-8887
%V 107
%N 13
%P 34-40
%D 2014
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Data mining is a useful and powerful tool for any organization especially for marketing people. Data mining is used in managing relationships with customers. New trends in customer relationship management –CRM- have growth. One of them is social customer relationship management –sCRM-. The major problem here is data accessibility. If the research process is not started from inside the organization, the researchers cannot have access to customer's data. In this research paper, the research creates a survey to find out available customer's data sets that can be used in academic research. In addition, the research reviews basic concepts of CRM and Data Mining Techniques. Finally, the research focuses on current challenges of mining customer's data from business perspective and analytical customer relationship management -aCRM-.

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Index Terms

Computer Science
Information Sciences

Keywords

CRM aCRM Data Mining sCRM i-CRM