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Privacy Preserving Profile Matching System for Trust-Aware Personalized User Recommendations in Social Networks

International Journal of Computer Applications
© 2015 by IJCA Journal
Volume 122 - Number 11
Year of Publication: 2015
Kulkarni Vaishnavi Shripad
Archana S. Vaidya

Kulkarni Vaishnavi Shripad and Archana S Vaidya. Article: Privacy Preserving Profile Matching System for Trust-Aware Personalized User Recommendations in Social Networks. International Journal of Computer Applications 122(11):15-21, July 2015. Full text available. BibTeX

	author = {Kulkarni Vaishnavi Shripad and Archana S. Vaidya},
	title = {Article: Privacy Preserving Profile Matching System for Trust-Aware Personalized User Recommendations in Social Networks},
	journal = {International Journal of Computer Applications},
	year = {2015},
	volume = {122},
	number = {11},
	pages = {15-21},
	month = {July},
	note = {Full text available}


Trust is becoming a very important part of social network from the security point of view. In the proposed system, a framework is introduced for handling trust in social networks, which is based on reputation mechanism. The reputation mechanism captures the implicit and explicit connections between the network members, analyses the semantics and dynamics of these connections, and provides personalized user recommendations to another network members. Based on the trust semantics, the system will provide the positive recommendations i. e. list of trustworthy users and the negative recommendations i. e. list of untrustworthy users. Along with this, the proposed system provides one more interesting mode i. e. public profile matching that preserves privacy on social networks. This profile matching contributes in reputation ratings required for suggestions of friend list. The main focus is on providing negative recommendations. In order to compute the reputation of each member, we adopt several other properties of trust such as, transitivity, personalization, and context, and draw ideas from sociology axioms. Trust is not perfectly transitive in social networks, in that trust decays along the transition path, but it is generally agreed that it can be communicated between people. Along with trust generation percentile of profile matching is also considered for personal recommendation.


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