Call for Paper - January 2023 Edition
IJCA solicits original research papers for the January 2023 Edition. Last date of manuscript submission is December 20, 2022. Read More

Awareness and Privacy Perceptions among Social Media User towards Social Data Analytics

Print
PDF
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Year of Publication: 2016
Authors:
Yogeswari Suppiah, Raja Mohd Tariqi Raja Lope Ahmad, Mohd Fahmi Mohamad Amran, Wan Azlan Wan Hassan @Wan Harun, Suziyanti Marjudi, Azhar Hamid
10.5120/ijca2016911891

Yogeswari Suppiah, Raja Mohd Tariqi Raja Lope Ahmad, Mohd Fahmi Mohamad Amran, Wan Azlan Wan Hassan @Wan Harun, Suziyanti Marjudi and Azhar Hamid. Awareness and Privacy Perceptions among Social Media User towards Social Data Analytics. International Journal of Computer Applications 155(1):16-21, December 2016. BibTeX

@article{10.5120/ijca2016911891,
	author = {Yogeswari Suppiah and Raja Mohd Tariqi Raja Lope Ahmad and Mohd Fahmi Mohamad Amran and Wan Azlan Wan Hassan @Wan Harun and Suziyanti Marjudi and Azhar Hamid},
	title = {Awareness and Privacy Perceptions among Social Media User towards Social Data Analytics},
	journal = {International Journal of Computer Applications},
	issue_date = {December 2016},
	volume = {155},
	number = {1},
	month = {Dec},
	year = {2016},
	issn = {0975-8887},
	pages = {16-21},
	numpages = {6},
	url = {http://www.ijcaonline.org/archives/volume155/number1/26569-2016911891},
	doi = {10.5120/ijca2016911891},
	publisher = {Foundation of Computer Science (FCS), NY, USA},
	address = {New York, USA}
}

Abstract

Social Data Analytics represent a new era in the ability of organizations and businesses to tap the potential of the information economy. But, this new opportunity comes with hazards and risks as well. Privacy is the major concern among social media users. Protecting their personal information privacy has become a controversial issue among online social network providers and users. This study aims to determine the awareness of Social Data Analytics among the social media users .The result of this study can be used by future researchers, social media application developers, and providers’ to understand the level of awareness of Social Data Analytics among social media users. The result also can be used to develop a new framework or privacy system according to the social media user’s perception and requirement.

References

  1. Gondaliya, T. P. (2015). New Big Things in Era of Digital Data : “ Big Data ” & Big Data Challenges with its, 496–507.
  2. Gundecha, P., & Liu, H. (2012). Mining Social Media : A Brief Introduction, (Dmml), 1–17.
  3. Gopalkrishnan, V., & Steier, D. (2012). Big data, big business: bridging the gap. BigMine ’12:/ Proceedings of the 1st International Workshop on Big Data, Streams and Heterogeneous Source Mining, 7–11. http://doi.org/10.1145/2351316.2351318
  4. Billington, M. G., & Billington, P. J. (2012). Social media tools for leaders and managers. Journal of Leadership, Accountability & Ethics, 9(6), 11–19.
  5. De Prato, G., & Simon, J. P. (2015). The next wave: “big data”? (*). Communications & Strategies, (97), 15–39,153,155. Retrieved from http://search.proquest.com.idpproxy.reading.ac.uk/docview/1678885914?accountid=13460
  6. Waterman, K. K., Bruening, P. J., Krasnow Waterman, K., & Bruening, P. J. (2014). Big Data analytics: risks and responsibilities. International Data Privacy Law, 4(2), 89–95. http://doi.org/10.1093/idpl/ipu002
  7. Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137–144. http://doi.org/10.1016/j.ijinfomgt.2014.10.007
  8. Aldhafferi, N., Watson, C., & Sajeev, A. S. M. (2013). PERSONAL INFORMATION PRIVACY SETTINGS OF ONLINE SOCIAL NETWORKS AND THEIR, 2(2), 1–17.
  9. Tan, X., Qin, L., Kim, Y., & Hsu, J. (2012). Impact of privacy concern in social networking websites. Internet Research, 22(2), 211–233. http://doi.org/10.1108/10662241211214575
  10. Cuzzocrea, A. (2014). Privacy and Security of Big Data : Current Challenges and Future Research Perspectives, 45–47.

Keywords

Big Data Analytics, Social Data Analytics, Social Media Users, Social Data Privacy