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Reseach Article

Effectiveness of Mobile Marketing System to Improve the Potential of MSMEs using Location-based Service System

by Fiftin Noviyanto, Merlinda Wibowo
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 156 - Number 10
Year of Publication: 2016
Authors: Fiftin Noviyanto, Merlinda Wibowo
10.5120/ijca2016912548

Fiftin Noviyanto, Merlinda Wibowo . Effectiveness of Mobile Marketing System to Improve the Potential of MSMEs using Location-based Service System. International Journal of Computer Applications. 156, 10 ( Dec 2016), 41-44. DOI=10.5120/ijca2016912548

@article{ 10.5120/ijca2016912548,
author = { Fiftin Noviyanto, Merlinda Wibowo },
title = { Effectiveness of Mobile Marketing System to Improve the Potential of MSMEs using Location-based Service System },
journal = { International Journal of Computer Applications },
issue_date = { Dec 2016 },
volume = { 156 },
number = { 10 },
month = { Dec },
year = { 2016 },
issn = { 0975-8887 },
pages = { 41-44 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume156/number10/26749-2016912548/ },
doi = { 10.5120/ijca2016912548 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:02:17.689991+05:30
%A Fiftin Noviyanto
%A Merlinda Wibowo
%T Effectiveness of Mobile Marketing System to Improve the Potential of MSMEs using Location-based Service System
%J International Journal of Computer Applications
%@ 0975-8887
%V 156
%N 10
%P 41-44
%D 2016
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Enhancement in marketing of Micro, Small and Medium Enterprises (MSMEs) have constraints especially limitations on publication of information to prospective buyers, for example, business location, type of product and the selling price. The solution to these problems is the manufacturing of mobile marketing system by following the existing business processes. But the application has not been implemented and tested on the level of effectiveness thus has not been known for application success rate. In this research will do the implementation of existing technologies and then measure the growth rate of the marketing potential of MSMEs. The testing conducted with the involvement of the community (the prospective buyer of the product MSMEs) in the ease of accessing information. System effectiveness was tested using pre- and post-test. The result of this research is the application of the system of location based services for mobile marketing MSME products that provide detailed information on the products offered and IRM concept to measure the performance of the device on resource management. The testing of the results show that the system of knowledge of the potential buyers of the products of MSMEs increased to 91.2490% after using this system.

References
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Index Terms

Computer Science
Information Sciences

Keywords

Software Testing MSMEs Location Based Services System Pre- and Post- Test T-Test.