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Personalizing University Email toward User Acceptance: An Initial Study

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Year of Publication: 2017
Bshaer Alwagadani, Khalid Alomar

Bshaer Alwagadani and Khalid Alomar. Personalizing University Email toward User Acceptance: An Initial Study. International Journal of Computer Applications 160(5):17-23, February 2017. BibTeX

	author = {Bshaer Alwagadani and Khalid Alomar},
	title = {Personalizing University Email toward User Acceptance: An Initial Study},
	journal = {International Journal of Computer Applications},
	issue_date = {February 2017},
	volume = {160},
	number = {5},
	month = {Feb},
	year = {2017},
	issn = {0975-8887},
	pages = {17-23},
	numpages = {7},
	url = {},
	doi = {10.5120/ijca2017913050},
	publisher = {Foundation of Computer Science (FCS), NY, USA},
	address = {New York, USA}


The purpose of this paper is to examine students and faculty members commitment of using university email in Saudi Arabia, using online survey at King Abdulaziz University. The paper describes an initial study conducted before the development of an experimental personalized email platform to investigate these issues. The survey targets 1847 students (1359 female and 488 male), and 101 faculty members (58 female, and 43 male). The results show that only 23% of students are using the university email to communicate regularly, unlike the faculty members who shows 80% commitment. Furthermore, the evidence from this study suggests that applying personalized techniques has a strong and positive impact on both types of respondents, and considered as a clue for a potential system improvement to increase users’ commitment of the university email.


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University email; personalization; adaptive system; informal email; acceptance