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Reseach Article

Optimizing Approach of Recommendation System using Web Usage Mining and Social Media for E-commerce

by Anurag Singh, Subhadra Shaw
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 176 - Number 40
Year of Publication: 2020
Authors: Anurag Singh, Subhadra Shaw
10.5120/ijca2020920510

Anurag Singh, Subhadra Shaw . Optimizing Approach of Recommendation System using Web Usage Mining and Social Media for E-commerce. International Journal of Computer Applications. 176, 40 ( Jul 2020), 34-38. DOI=10.5120/ijca2020920510

@article{ 10.5120/ijca2020920510,
author = { Anurag Singh, Subhadra Shaw },
title = { Optimizing Approach of Recommendation System using Web Usage Mining and Social Media for E-commerce },
journal = { International Journal of Computer Applications },
issue_date = { Jul 2020 },
volume = { 176 },
number = { 40 },
month = { Jul },
year = { 2020 },
issn = { 0975-8887 },
pages = { 34-38 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume176/number40/31470-2020920510/ },
doi = { 10.5120/ijca2020920510 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:40:59.128109+05:30
%A Anurag Singh
%A Subhadra Shaw
%T Optimizing Approach of Recommendation System using Web Usage Mining and Social Media for E-commerce
%J International Journal of Computer Applications
%@ 0975-8887
%V 176
%N 40
%P 34-38
%D 2020
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The recommendation system is very popular and plays an important role in the information system or web pages these days. The recommendation system can personalize its website with persons who suggest things to the user's needs. In the field of recommendation systems, the performance of all the recommendation algorithms is limited and each has its strengths and weaknesses, so much attention is paid to hybrid recommendation algorithms. In the proposed work, prediction using collaborative filtering, socio-demographic methodology, and sentiment analysis are integrated into a weighted system that is consistent with producing a single recommendation. This optimization approach improves the effectiveness of the recommendation process.

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Index Terms

Computer Science
Information Sciences

Keywords

Recommendation System Collaborative Filtering Basic Similarity Methods Demographics sentiment analysis.