AR represents a way of exhibiting your product on a much more personalized level. It has the potential to invade spaces like a retail, restaurant, or event venue, and access cus- tomized and exclusively created AR content for you, which makes it a personalized event. Brands look for interactive technology to give customers a more personalized experience. AR acts as an entry point and lets brands access new markets and new customer base. Minutely created virtual 3D models, coupled with AR will revolutionize the way companies understand customer needs and helps them continuously improve the marketing of their products and services, and identify new business models. A lot of companies into designing homes and workplaces let you imagine your empty rooms placed with their furniture and designs to let you enjoy a personalized experience. AR lets marketing personnel use less of those heavy non-interactive books and more of personalized AR. AR applications can directly access surfaces and augment the designs on them. AR / VR allows a company to get more of uniqueness and allows the consumer to have a different perspective about it. Hence companies are looking for a much generalized application to augment their products or services onto applications for a better experience.

Augmented reality 3D model AR applications