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On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry

by P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal
journal cover thumbnail

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 177 - Number 42
Year of Publication: 2020
Authors: P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal
10.5120/ijca2020919932

P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal . On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry. International Journal of Computer Applications. 177, 42 ( Mar 2020), 47-52. DOI=10.5120/ijca2020919932

@article{ 10.5120/ijca2020919932,
author = { P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal },
title = { On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry },
journal = { International Journal of Computer Applications },
issue_date = { Mar 2020 },
volume = { 177 },
number = { 42 },
month = { Mar },
year = { 2020 },
issn = { 0975-8887 },
pages = { 47-52 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume177/number42/31188-2020919932/ },
doi = { 10.5120/ijca2020919932 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:48:28.827045+05:30
%A P. K. Kapur
%A Lakshay Aggarwal
%A Viraj Voditel
%A Remica Aggarwal
%T On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry
%J International Journal of Computer Applications
%@ 0975-8887
%V 177
%N 42
%P 47-52
%D 2020
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Following research work focuses on exploring the possible challenges for solid waste management practices in developing countries such as India . It compares the two methodologies of qualitative decision making i.e. ISM and Fuzzy ISM methodologies for establishing the inter-relationship amongst them.

References
  1. https://www.designingbuildings.co.uk/wiki/Digital_marketing_for_the_construction_industry
  2. https://zweiggroup.com/2017/03/13/marketing-metrics-for-the-aec-industry/
  3. https://aec-marketing.com/blog/2017/6/13/top-five-trends-in-aec-marketing
  4. http://go.psmj.com/blog/a/e/c-marketing-metrics-that-matter-in-2017
  5. https://www.smallscreenproducer.com/digital-media-marketing-is-changing-the-aec-industry/
  6. https://academy.archistar.ai
  7. Abdirad, H. and Pishdad-Bozorgi, P. 2014. Computing in Civil and Building Engineering , ASCE 2014 , pp 496-510.
  8. Warfield, J.N. 1974. Developing interconnection matrices in structural modelling , in the proceedings of IEEE Transactions on System, Man, and Cybernetics, SMC, 4 (1), 81-87.
Index Terms

Computer Science
Information Sciences

Keywords

Social media marketing AEC industry Metrics Social media metrics ISM methodology

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