CFP last date
20 May 2024
Call for Paper
June Edition
IJCA solicits high quality original research papers for the upcoming June edition of the journal. The last date of research paper submission is 20 May 2024

Submit your paper
Know more
The week's pick
Responsive image
Enhancing Privacy Preservation: Multi-Attribute Protection with P-Sensitive K-Anonymity

Twinkle Patel Kiran Amin
Random Articles
Reseach Article

From Usability to Marketing

by Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui
journal cover thumbnail

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 178 - Number 28
Year of Publication: 2019
Authors: Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui
10.5120/ijca2019919100

Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui . From Usability to Marketing. International Journal of Computer Applications. 178, 28 ( Jun 2019), 30-33. DOI=10.5120/ijca2019919100

@article{ 10.5120/ijca2019919100,
author = { Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui },
title = { From Usability to Marketing },
journal = { International Journal of Computer Applications },
issue_date = { Jun 2019 },
volume = { 178 },
number = { 28 },
month = { Jun },
year = { 2019 },
issn = { 0975-8887 },
pages = { 30-33 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume178/number28/30715-2019919100/ },
doi = { 10.5120/ijca2019919100 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:51:42.202694+05:30
%A Syed Asim Ali
%A Anum Yaqoob
%A Saima Suri
%A Farhan Ahmed Siddiqui
%T From Usability to Marketing
%J International Journal of Computer Applications
%@ 0975-8887
%V 178
%N 28
%P 30-33
%D 2019
%I Foundation of Computer Science (FCS), NY, USA
Abstract

This paper defines the term usability and usability engineering which operates in a way such that it incorporates usability into a product from A to Z. This basically in-builds usability in to the process of creating a product. The term usability engineering is self explanatory in a way that it talks in the paradigm of engineering. The later part of this paper discusses the significance of usability in a products lifecycle and how usability helps create a user experience that is then magnified by marketing to create a brand's perception. The connection between usability and marketing has now blurred lines to define new strategies that motivate new theories to create unique selling identities.

References
  1. Nielsen. J. Usability Engineering. AP Professional. 1993.
  2. (IS0 DIS 9241-11).
  3. Jordan, P. W. (1998). Human factors for pleasure in product use. Applied ergonomics, 29(1), 25
  4. Tzou, R. C., & Lu, H. P. (2009). Exploring the emotional, aesthetic, and ergonomic facets of innovative product on fashion technology acceptance model. Behavior & Information Technology, 28(4), 311-322.
  5. Crilly, N., Moultrie, J., & Clarkson, P. J. (2004). Seeing things: consumer response to the visual domain in product design. Design studies, 25(6), 547-577.
  6. Lavie, T., & Tractinsky, N. (2004). Assessing dimensions of perceived visual aesthetics of web sites. International journal of human-computer studies, 60(3), 269-298.
  7. Sonderegger, A., Sauer, J., & Eichenberger, J. (2014). Expressive and classical aesthetics: two distinct concepts with highly similar effect patterns in user–artefact interaction. Behaviour & Information Technology, 33(11), 1180-1191.
  8. Sonderegger, A., & Sauer, J. (2010). The influence of design aesthetics in usability testing: Effects on user performance and perceived usability. Applied ergonomics, 41(3), 403-410.
  9. Ngo, D. C. L., Teo, L. S., & Byrne, J. G. (2003). Modelling interface aesthetics. Information Sciences, 152, 25-46.
  10. Blaszczyk, R. L. (2005). The Substance of Style: How the Rise of Aesthetic Value is Remaking Commerce, Culture, and Consciousness (review).Technology and Culture, 46(1), 261-262.
  11. Kokini, C. M., Lee, S., Koubek, R. J., & Moon, S. K. (2012). Considering context: The role of mental workload and operator control in users' perceptions of usability. International Journal of Human-Computer Interaction, 28(9), 543-559.
  12. Hohmann, Luke. "Usability: Happier users mean greater profits." Information systems management 20.4 (2003): 66-76.
  13. Kellock, B. (1995). If it ain't broke... fix it anyway. Machinery and Production Engineering, 153(3900), 45-6
  14. Flowers, Jim. "Usability Engineering Can Change Our Thinking." Technology and Engineering Teacher 74.2 (2014): 18-22.
  15. Kokini, Christina M., et al. "Considering context: The role of mental workload and operator control in users' perceptions of usability." International Journal of Human-Computer Interaction 28.9 (2012): 543-559.
  16. Lockwood, Thomas. Design thinking: Integrating innovation, customer experience, and brand value. Skyhorse Publishing, Inc., 2010.
Index Terms

Computer Science
Information Sciences

Keywords

Usability marketing

Powered by PhDFocusTM