CFP last date
20 June 2024
Reseach Article

From Usability to Marketing

by Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 178 - Number 28
Year of Publication: 2019
Authors: Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui
10.5120/ijca2019919100

Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui . From Usability to Marketing. International Journal of Computer Applications. 178, 28 ( Jun 2019), 30-33. DOI=10.5120/ijca2019919100

@article{ 10.5120/ijca2019919100,
author = { Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui },
title = { From Usability to Marketing },
journal = { International Journal of Computer Applications },
issue_date = { Jun 2019 },
volume = { 178 },
number = { 28 },
month = { Jun },
year = { 2019 },
issn = { 0975-8887 },
pages = { 30-33 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume178/number28/30715-2019919100/ },
doi = { 10.5120/ijca2019919100 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:51:42.202694+05:30
%A Syed Asim Ali
%A Anum Yaqoob
%A Saima Suri
%A Farhan Ahmed Siddiqui
%T From Usability to Marketing
%J International Journal of Computer Applications
%@ 0975-8887
%V 178
%N 28
%P 30-33
%D 2019
%I Foundation of Computer Science (FCS), NY, USA
Abstract

This paper defines the term usability and usability engineering which operates in a way such that it incorporates usability into a product from A to Z. This basically in-builds usability in to the process of creating a product. The term usability engineering is self explanatory in a way that it talks in the paradigm of engineering. The later part of this paper discusses the significance of usability in a products lifecycle and how usability helps create a user experience that is then magnified by marketing to create a brand's perception. The connection between usability and marketing has now blurred lines to define new strategies that motivate new theories to create unique selling identities.

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Index Terms

Computer Science
Information Sciences

Keywords

Usability marketing