Call for Paper - September 2022 Edition
IJCA solicits original research papers for the September 2022 Edition. Last date of manuscript submission is August 22, 2022. Read More

The Development of Reference Model for Social Commerce E-Marketplaces based on Value Co-Creation Framework

Print
PDF
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Year of Publication: 2018
Authors:
Alaa Moued Alharthi, Salha Abdullah
10.5120/ijca2018918225

Alaa Moued Alharthi and Salha Abdullah. The Development of Reference Model for Social Commerce E-Marketplaces based on Value Co-Creation Framework. International Journal of Computer Applications 181(31):43-50, December 2018. BibTeX

@article{10.5120/ijca2018918225,
	author = {Alaa Moued Alharthi and Salha Abdullah},
	title = {The Development of Reference Model for Social Commerce E-Marketplaces based on Value Co-Creation Framework},
	journal = {International Journal of Computer Applications},
	issue_date = {December 2018},
	volume = {181},
	number = {31},
	month = {Dec},
	year = {2018},
	issn = {0975-8887},
	pages = {43-50},
	numpages = {8},
	url = {http://www.ijcaonline.org/archives/volume181/number31/30190-2018918225},
	doi = {10.5120/ijca2018918225},
	publisher = {Foundation of Computer Science (FCS), NY, USA},
	address = {New York, USA}
}

Abstract

Social commerce is an emerging phenomenon, is a novel form of e-commerce encompasses social media. Social commerce represents potential merchandising opportunities that combine shopping and social networking activities through social media. Social commerce presence increased within social networks and as well creates economic value through these networks. The restructuring of social commerce has been occurring, with an emphasis on the search for new business strategies and models that will be competitive in the digital global economy. Some of these restructurings include models to facilitate customers experience, new business strategies, and value co-creation between firms and their customers. Thus, social commerce needs to survive, this depends on online social networking, with its innovations in functionality, its integration with commerce activities, and its mechanisms for promoting social interactions and trust principle between firms and their customers. This goal of the research is to develop a model for social commerce with its functional requirements model with an understanding of value co-creation concept.

References

  1. Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic commerce: A managerial and social networks perspective. Springer.
  2. Liberati, D. (2009). Networked Experiments in Global E-Science. In Handbook of Research on Electronic Collaboration and Organizational Synergy (pp. 615-625). IGI Global.
  3. Kaur, A., Dunning, J., Bhattacharya, S., & Ahmed, A. (2005). 6Re-purposeable learning objects based on teaching and learning styles. In Encyclopedia of Multimedia Technology and Networking (pp. 882-886). IGI Global.
  4. Hajli, M. N. (2014). The role of social support on relationship quality and social commerce. Technological Forecasting and Social Change, 87, 17-27. ‏
  5. Stephen, A. T., & Toubia, O. (2010). Deriving value from social commerce networks. Journal of marketing research, 47(2), 215-228. ‏
  6. Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. CAIS, 31(5). ‏
  7. Afrasiabi Rad, A., & Benyoucef, M. (2011). A model for understanding social commerce. Journal of Information Systems Applied Research, 4(2), 63.
  8. Chen, A., Lu, Y., & Wang, B. (2017). Customers’ purchase decision-making process in social commerce: A social learning perspective. International Journal of Information Management, 37(6), 627-638.
  9. Yahia, I. B., Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage. Journal of Retailing and Consumer Services, 41, 11-19. ‏
  10. Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90. ‏
  11. O’reilly, T. (2005). What is web 2.0. ‏. https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html. Retrieved 11th November 2018.
  12. Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3), 145-152. ‏
  13. Hassan, S., & Toland, J. (2013). A conceptual framework for value co-creation practices in C2C social commerce environment. In 24th Australasian Conference on Information Systems (ACIS) (pp. 1-12). RMIT University.
  14. Lubrica, M. A., Mukhtar, M., & Abdullah, S. (2011). The EEE encounter model: Applying the service dominant logic to B2B e-marketplaces. Journal of Service Science Research, 3(1), 49.
  15. Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of interactive marketing, 18(3), 5-14.
  16. Flor, N. V., & Maglio, P. P. (2004). Modeling business representational activity online: A case study of a customer-centered business. Knowledge-Based Systems, 17(1), 39-56. ‏
  17. Lyons, K., & Tracy, S. (2013). Characterizing organizations as service systems. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(1), 19-27. ‏
  18. Ng, I.C. & Yip, N., 2009, B2B performance-based contracts in services: the attributes of value co-creation. Quality in Services Symposium
  19. Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & leadership, 32(3), 4-9.
  20. Ramaswamy, V. (2008). Co-creating value through customers' experiences: the Nike case. Strategy & leadership, 36(5), 9-14. ‏
  21. Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the academy of marketing science, 36(1), 83-96. ‏
  22. Payne, A.F., Storbacka, K. & Frow, P., 2009, Co-creating brands: Diagnosing and designing the relationship experience. Journal of Business Research, 62(3) pp.379-389.
  23. Vargo, S.L., & Lusch, R.F., 2004, evolving to a new dominant logic for marketing. Journal of marketing, 68(1) pp.1-17.
  24. Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.
  25. Baghdadi, Y. (2016). From e-commerce to social commerce: a framework to guide enabling cloud computing. Journal of theoretical and applied electronic commerce research, 8(3), 12-38.
  26. Kao, T. Y., Yang, M. H., Wu, J. T. B., & Cheng, Y. Y. (2016). Co-creating value with consumers through social media. Journal of Services Marketing, 30(2), 141-151. ‏
  27. Desai, D. (2009). Role of relationship management and value co-creation in social marketing. Social Marketing Quarterly, 15(4), 112-125. ‏
  28. Schiavone, F., Metallo, C., & Agrifoglio, R. (2014). Extending the DART model for social media. International Journal of Technology Management, 66(4), 271-287. ‏
  29. Ismail, N. B., & Dahlan, H. M. (2017, May). Technical features for social commerce website. In Student Project Conference (ICT-ISPC), 2017 6th ICT International (pp. 1-5). IEEE. ‏
  30. Friedrich, T., Overhage, S., Schlauderer, S., & Eggs, H. (2015, May). Selecting Technologies for Social Commerce: Towards a Systematic Method. In ECIS.
  31. Curty, R. G., & Zhang, P. (2013). Website features that gave rise to social commerce: a historical analysis. Electronic commerce research and applications, 12(4), 260-279. ‏

Keywords

Social Commerce, E-marketplace, Value Co-creation, DCC Model, Technological Features.