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A Conceptual Framework to Measure Customer Experience towards Organic Food Products in India

by Ratna Banerjee, Remica Aggarwal
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 183 - Number 18
Year of Publication: 2021
Authors: Ratna Banerjee, Remica Aggarwal
10.5120/ijca2021921526

Ratna Banerjee, Remica Aggarwal . A Conceptual Framework to Measure Customer Experience towards Organic Food Products in India. International Journal of Computer Applications. 183, 18 ( Jul 2021), 20-24. DOI=10.5120/ijca2021921526

@article{ 10.5120/ijca2021921526,
author = { Ratna Banerjee, Remica Aggarwal },
title = { A Conceptual Framework to Measure Customer Experience towards Organic Food Products in India },
journal = { International Journal of Computer Applications },
issue_date = { Jul 2021 },
volume = { 183 },
number = { 18 },
month = { Jul },
year = { 2021 },
issn = { 0975-8887 },
pages = { 20-24 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume183/number18/32026-2021921526/ },
doi = { 10.5120/ijca2021921526 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T01:17:10.322576+05:30
%A Ratna Banerjee
%A Remica Aggarwal
%T A Conceptual Framework to Measure Customer Experience towards Organic Food Products in India
%J International Journal of Computer Applications
%@ 0975-8887
%V 183
%N 18
%P 20-24
%D 2021
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Today’s customers are smart and educated and are more aware of the benefits and goodness of healthy as well as environment friendly food products. They motivate the manufacturers to bring innovative products in market or to redesign the existing products to meet their needs and simultaneously conforming to the environmental standards. Organic foods are one such class of sustainable food products which have been overwhelmingly realized in India as well. As consumers are becoming more health conscious, it is of curiosity to analyze what motivates them to buy these sustainable or organic food products. Exhaustive literature review provides various criteria or governing factors that in turn governs the attitude of consumers towards product purchase. This study aims to present a conceptual framework using these factors and construction of hypotheses to study the perception, awareness, knowledge and behaviour of consumers towards organic food products in India.

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Index Terms

Computer Science
Information Sciences

Keywords

Organic food products sustainable food products sustainability agribusiness consumer behaviour

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