The week's pick
Reseach Article
Revamping the Marketing World with Metaverse – The Future of Marketing
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 184 - Number 29 |
| Year of Publication: 2022 |
| Authors: Manas Khatri |
10.5120/ijca2022922361
|
Manas Khatri . Revamping the Marketing World with Metaverse – The Future of Marketing. International Journal of Computer Applications. 184, 29 ( Sep 2022), 1-5. DOI=10.5120/ijca2022922361
Abstract
The contemporary world is witnessing a rapid surge in technological adaption and integration. The internet and digital innovations have paved the way for more flexible, versatile and advanced platforms capable of doing the majority of the tasks and carrying the workload for humankind. Virtual Reality and Augmented Reality are the most effective technological revolution of internet adaptation. However, the enhanced quest for seeking technological advancements has paved the way for the latest virtual platform known as Metaverse. Instead of merely relying on the internet through our screens, Metaverse has made the existence of the virtual world and transformed it into the real world. It allows people to immerse themselves in the digital world using Virtual or Augmented Reality platforms where they can interact and improvise daily decisions in a real-time environment. Over the period of time, Metaverse has enhanced its paraphernalia. Thus, the marketers and businesses are leveraging the unique and distinctive feature of the technology in which the consumers can have an immersive and real-time feeling of the product or service they want to buy. The Metaverse has allowed companies and marketers to explore technological features for increased innovation in the wake of growing marketing competition.
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