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Reseach Article

Online Digital Advertising on Public Display

by Shilpa G. Lathkar, Nilima A. Kavitke, Abhay N. Adapanawar
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 66 - Number 10
Year of Publication: 2013
Authors: Shilpa G. Lathkar, Nilima A. Kavitke, Abhay N. Adapanawar
10.5120/11122-6084

Shilpa G. Lathkar, Nilima A. Kavitke, Abhay N. Adapanawar . Online Digital Advertising on Public Display. International Journal of Computer Applications. 66, 10 ( March 2013), 29-32. DOI=10.5120/11122-6084

@article{ 10.5120/11122-6084,
author = { Shilpa G. Lathkar, Nilima A. Kavitke, Abhay N. Adapanawar },
title = { Online Digital Advertising on Public Display },
journal = { International Journal of Computer Applications },
issue_date = { March 2013 },
volume = { 66 },
number = { 10 },
month = { March },
year = { 2013 },
issn = { 0975-8887 },
pages = { 29-32 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume66/number10/11122-6084/ },
doi = { 10.5120/11122-6084 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:22:02.139352+05:30
%A Shilpa G. Lathkar
%A Nilima A. Kavitke
%A Abhay N. Adapanawar
%T Online Digital Advertising on Public Display
%J International Journal of Computer Applications
%@ 0975-8887
%V 66
%N 10
%P 29-32
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The focus of this paper is to implementation of online digital advertisement for public display, which Overcomes drawbacks with old traditional hoarding advertisement system. This system mainly is used to deliver marketing messages & attract customers. For vendor, the proposed systems provide low cost and effective way to implement digital advertisement publishing mechanism. This system based on client-server architecture. This proposed work is beneficial for all the parties involved in it. We are presenting proposed system overview in this paper along with Architecture overview.

References
  1. Azni H. Halim , Ahmad H. Fauzi , Selviawati Tarmizi "Bluetooth Mobile Advertising System Using Pull-Based Approach",2008 IEEE.
  2. Chyi-Ren Dow,Yu-Hong Lee, Jeremy Liao, Hao-Wei Yang, and Wei-Luen Koo, "A Location-based Mobile Advertisement Publishing System for Vendors",2011 Eighth International Conference on Information Technology :New Conference .
  3. Anubha Verma, Harsh Dhand, Abhijit Shaha, "Healthcare Kiosk Next Generation Accessible Healthcare Solution",2008 IEEE.
  4. Arvind K. Tripathi and Suresh K. Nair "Mobile Advertising in Capacitated Wireless Networks",IEEE transaction on knowledge and data engineering ,volume 18, No. 9,semptember 2006 .
  5. Jung woo Lee , Choong sik Lee and Yong suk Park ,"Research on the Advertisement Effect of Push Type Mobile Advertisement",fourth International Conference on corporation and promotion of information resources in science and technology.
  6. Sahar Idwan , Suad Alramouni , Mosleh Al-Adhaileh , "Enhancing mobile advertising via Bluetooth technology",Int. J. mobile Communications ,volume 6 ,No. 5,2008.
Index Terms

Computer Science
Information Sciences

Keywords

Digital advertisement publishing system