CFP last date
22 April 2024
Reseach Article

Web based Email Marketing based Recommendation

Published on May 2016 by Dhanashree Dombe, Priyanka Garud, Arati Jagtap, Jyotsna Khairnar, Jyoti Kshirsagar
National Conference on Advancements in Computer & Information Technology
Foundation of Computer Science USA
NCACIT2016 - Number 5
May 2016
Authors: Dhanashree Dombe, Priyanka Garud, Arati Jagtap, Jyotsna Khairnar, Jyoti Kshirsagar
4a0b65a1-d4f3-47bd-8c5c-3e437495006c

Dhanashree Dombe, Priyanka Garud, Arati Jagtap, Jyotsna Khairnar, Jyoti Kshirsagar . Web based Email Marketing based Recommendation. National Conference on Advancements in Computer & Information Technology. NCACIT2016, 5 (May 2016), 4-7.

@article{
author = { Dhanashree Dombe, Priyanka Garud, Arati Jagtap, Jyotsna Khairnar, Jyoti Kshirsagar },
title = { Web based Email Marketing based Recommendation },
journal = { National Conference on Advancements in Computer & Information Technology },
issue_date = { May 2016 },
volume = { NCACIT2016 },
number = { 5 },
month = { May },
year = { 2016 },
issn = 0975-8887,
pages = { 4-7 },
numpages = 4,
url = { /proceedings/ncacit2016/number5/24724-3076/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Proceeding Article
%1 National Conference on Advancements in Computer & Information Technology
%A Dhanashree Dombe
%A Priyanka Garud
%A Arati Jagtap
%A Jyotsna Khairnar
%A Jyoti Kshirsagar
%T Web based Email Marketing based Recommendation
%J National Conference on Advancements in Computer & Information Technology
%@ 0975-8887
%V NCACIT2016
%N 5
%P 4-7
%D 2016
%I International Journal of Computer Applications
Abstract

Email marketing is a powerful tool through which it is possible to talk directly to the customers about today's goods and future successes. Every business today require lots of marketing so that their product or business outcome will give them loads of profit and increase their progress graph. Many online business do their marketing through emails. But they are not aware of whether customer really liked that product. Web browsing is very popular activity till date wherein consumers not only purchase product online but also search information related to products and services before they purchase any product. We reduce the task of marketer's by introducing web recommender in which depending on customer's likes and dislikes of product they will be recommended their required product along with some product related to it. Along with likes and dislikes location wise clustering is followed. The logic we described constructs a data about history of user's web access data, habit and behavior, which in turn provides personal recommendation to users in timely manner. The Marketer need not be always online for sending e-mails, this is achieved by allowing automatic mail sending. This model also increases scalability and needs of market. This approach we introduced is build based upon path analysis, K-means algorithm which filter and provide sorted recommendation of resources based on user's browsing history, personal information through email marketing.

References
  1. "Identifying the Effective factors in Marketing using E-mail" A Case study of Clothing IndustryResearch Journal of Recent SciencesISSN 2277-2502Vol. 4(7), 130-137, July (2015) Res. J. Recent Sci.
  2. A Conceptual Study on E-marketing and Its Operation on Firm's Promotion and Understanding Customer's Response International Journal of Business and Management; Vol. 7, No. 19; 2012ISSN 1833-3850 E-ISSN 1833-8119Published by Canadian Center of Science and Education
  3. E-mail Classification using Social Network Information Anton Borg, NiklasLavessonSchool of ComputingBlekinge Institute of TechnologyKarlskrona, Sweden 371 79Email anton. borg, niklas. lavesson@bth. seanti-spam on the email marketing. Afr. J. Bus. Manage, 4(11), 2362-2367.
  4. Web Content Recommender Systembased on Consumer Behavior ModelingA. C. M. Fong, Senior Member, IEEE, Baoyao Zhou, S. C. Hui, Senior Member, IEEE,Guan Y. Hong, and TheAnh Do IEEE Transactions on Consumer Electronics, Vol. 57, No. 2, May 2011
  5. Email Marketing: Success Factors Ruth Rettie [HREF1], Senior Lecturer, Kington Business School [HREF2], Kingston University [HREF3], Kingston,KT12 1JZ. Email:r. rettie@kingston. ac. uk 9. Sterne, J. , &Priore, A. (2000). Email marketing: using email to reach your target audience and build customerrelationships, Wiley.
  6. Mobile Marketing: Examining the Impact of Trust, Privacy Concern and Consumers' Attitudes on Intention to Purchase Basheer. A. M. Al-alakDepartment of Marketing, AL-Zaytoonah Private University of Jordan Faculty of Economics and Administrative ScP. O. Box 130, Amman, 11733, Jordan Tel: 96-26-4291-511 E-mail: ALALAK_2003@yahoo. com
  7. E-Marketing: A Firm's Promotional Tool And Understanding Customer's Response Resear chjournali's Journal of Management Vol. 2 | No. 6 July | 2014 ISSN 2347-8217
  8. International association of scientific innovation and research (iasir)towards sustainable email marketing through permission marketing Dr. Vasanthkiran and dr. Krishna kishore alliance university, bangalore, india
  9. Ellis-Chadwick, Fiona and Doherty, Neil F. (2012). Web advertising: the role of email marketing. Journal ofBusiness Research, 65(6), pp. 843–848. For guidance
  10. Enhancing E-Mail Marketing by Semantic Addressing Tanja Rasovic1, Danijela Milosevic2, ZeljkoZoric1, Marjan Milosevic2
Index Terms

Computer Science
Information Sciences

Keywords

Web Browsing K-means Algorithm Location Wise Filter Sorted Browsing History Personal Information Automatic Mail Sending