Call for Paper - August 2021 Edition
IJCA solicits original research papers for the August 2021 Edition. Last date of manuscript submission is July 20, 2021. Read More

Marketing Tactics Improvement by Looking out the Key Users from Facebook

Print
PDF
IJCA Proceedings on National Conference on Role of Engineers in National Building
© 2016 by IJCA Journal
NCRENB 2016 - Number 1
Year of Publication: 2016
Authors:
Bhushan Talekar
Umesh Mohite
Pragati Patil
Pallavi Vartak

Bhushan Talekar, Umesh Mohite, Pragati Patil and Pallavi Vartak. Article: Marketing Tactics Improvement by Looking out the Key Users from Facebook. IJCA Proceedings on National Conference on Role of Engineers in National Building NCRENB 2016(1):32-36, July 2016. Full text available. BibTeX

@article{key:article,
	author = {Bhushan Talekar and Umesh Mohite and Pragati Patil and Pallavi Vartak},
	title = {Article: Marketing Tactics Improvement by Looking out the Key Users from Facebook},
	journal = {IJCA Proceedings on National Conference on Role of Engineers in National Building},
	year = {2016},
	volume = {NCRENB 2016},
	number = {1},
	pages = {32-36},
	month = {July},
	note = {Full text available}
}

Abstract

Talking about running a lasting business, a social media presence is critical. Understanding the interest of all users & based on it, publishing the required information as per their tastes is an important factor, when it comes to establishing a social media presence that makes an impact. For advertising campaig, discovering the appropriate target markets and audience is an important stage in the market research.

Identifying the target users, Designing of market strategy/plan, Building the marketing network (groups) & Statistical analysis of categories are the four important tasks we aim to focus on. Categories have been found based on their influence by using clustering technique. Further this paper helps to extract emotional feelings of the user so that any related articles, posts or videos can be posted to that user.

References

  • Toni Ahlqvist, Asta, Minna Halonen & Sirkka Heinonen “Social Media Roadmaps Exploring the futures triggered by social media”, VTT TIEDOTTEITA- Research Notes2454, ESPOO 2008.
  • Assaad, Waad; Jorge Marx Gomez. Social Network in marketing (Social Media Marketing) Opportunities and Risks 2 (1). Retrieved 7 February 2013.
  • Jessica Bosari “The developing role of social media in the modern business world“, http://www.forbes.com/sites/mone ywisewomen/2012/08/08/the-developing-role-of-social- media-in-the-modern-business-world/.
  • Improving Revenue and Customer Engagement With SocialMedia Analytics” –A retail Touchpoints White Paper,sponsored by SAS, 2001. James Carson “Whats the score? Ultimate guide to social scoring“ 2013, http://www.fliptop.com/socialscore/
  • Gutwin C, Paynter G, Witten I, Nevill-Manning C and Frank E. “Improving browsing in digital libraries with keyphrase indexes”, Decision Support Systems 27(1–2), 81–104, 1999
  • Facebook Graph Api details : http://developers.facebook.com/docs/reference/api/
  • http://zesty.ca/facebook/
  • Media Analytics” –A retail Touchpoints White Paper,http://snowball.tartarus.org/algorithms/porter/stemmer.html
  • “Overview of Stemming Algorithms” Ilia Smirnov http://the-smirnovs.org/info/stemming.pdf
  • Anjali Ganesh Jivani et al, Int. J. Comp. Tech. Appl., Vol2 (6), 1930-1938 – “A Comparative Study of Stemming Algorithms “.
  • Mitchell D’silva, Deepali Vora / International Journal ofEngineering Research and Applications (IJERA) ISSN:2248-9622 www.ijera.com Vol. 3, Issue 1, January - February 2013, pp.1267-1275 – “Comparative Study of Data Mining Techniques”
  • Sumit Goswami and Mayank Singh Shishodia/International Journal of Data Mining & KnowledgeManagement Process (IJDKP) ISSN : 2230 -9608[Online] ; 2231 - 007X [Print] – “A Fuzzy Based Approach To Text Mining And Document Clustering”
  • Soumi Ghosh, Sanjay Dubey , “Comparative Analysis of K-Means and Fuzzy C-MeansAlgorithms”,((IJACSA) International Journal of Advanced Computer Science and Applications,Vol. 4, No.4, 2013
  • Karuna C.Gull,Akshata Angadi,Seema C.G,Suvarna G.Kanakaraddi, “A clustering technique to rise up the marketing tactics by looking out thekey users” 2014IEEE International Advance ComputingConference(IACC)